PRZOOM - /newswire/ -
Amelia, VA, United States, 2012/06/29 - The new mattress showroom is the sleep clinic; the new mattress salesperson is the sleep health care professional - TheSleepIndex.com.
The Sleep Index™ announces a ground breaking effort to address sleep health and wellness in an unprecedented business model. Offered exclusively through affiliated sleep clinics in North America, The Sleep Index™ invites consumers to learn about sleep; test and purchase sleep surfaces and products, enhance their sleeping habits and improve their sleep environment in a non-retail setting. Using The Sleep Index’s™ web-based proprietary algorithm system, available in participating sleep clinics, sleep surface and sleep system recommendations are made for consumers and patients alike, allowing for more informed, individualized and therapeutic sleep product choices.
This strategic collaboration of The Sleep Index™ and sleep clinics will promote healthier sleep, improved sleep habits and optimization of the sleep environment through patient education, professional guidance, demonstration and personal experience. In an environment focused on treatment and education rather than sales, consumers and patients receive individualized recommendations on sleep products and are enabled to test mattresses, pillows, sound machines and evaluate bedding products under the professional guidance of the sleep clinic staff.
“The Sleep Index™ brings the importance of a healthy sleep environment clearly into view.” said Terry Cralle, RN, MS, Clinical Sleep Educator and co-founder.
“By offering consumers and sleep clinic patients sleep system guidance from sleep professionals within an education-oriented venue to experience sleep surface products, consumers will be better able to recognize the critical contribution appropriate bedding, mattresses, pillows and related products make to a better night’s rest.”
The Sleep Index ™ Company represents a number of carefully selected quality bedding and sleep product manufacturers and does not endorse or promote any one brand. Rather, the Sleep Index™ process guides consumers to the appropriate brands and products based on individual variables and preferences.
Purchasing products through the Sleep Index™ is no more expensive than products purchased in the retail setting. The revolutionary approach of the Sleep Index™ will completely change the paradigm of sleep surface selection and sleep product consumerism. The new mattress showroom is the sleep clinic; the new mattress salesperson is the sleep health care professional.