A match made in musical heaven, FuturePlus is working closely with Fender to produce the first issue of the glossy magazine that Fender fans everywhere will want to read, keep and collect.
At 92 pages long, the magazine is a tribute to the legacy of the iconic Fender brand and takes an insightful look at some of the stories and stars that lay behind the guitars.
Simply known as Fender Magazine, the publication is edited by former Metal Hammer editor Jamie Hibbard, who brings with him a raft of musical expertise. Inside the magazine, readers will find beautiful product shots and previews of the latest Fender kit, as well as engaging feature-length articles including an in-depth look at Kurt Cobain’s love affair with Fender guitars.
Scheduled to hit retailers at the beginning of July, FuturePlus is producing the free magazine in different language versions for the Spanish, German, French, English and American markets.
This is the first time Fender has produced a magazine of this type and FuturePlus was selected for the task because of the rich combination of customer publishing expertise and rich heritage in guitar publishing, with brands including Guitarist and Total Guitar in Future’s market-leading portfolio.
Jayne Caple, Managing Director of FuturePlus, says: “I’m delighted that Fender, one of the biggest names in the music industry, has chosen to partner with FuturePlus on this exciting new project. We pride ourselves on producing engaging content and Fender has some fantastic stories to tell. I’m genuinely excited about this product and am confident Fender’s loyal fans will enjoy reading the magazine as much as we’ve enjoyed making it.”
Richard McDonald, Senior Vice President Marketing – Fender Brands, says: “We have always been a fan of Future’s work. When it came time to pick an outside partner to trust with our story they were the clear choice. We believe Fender enthusiasts around the world will agree.”
Fender Magazine can be found in all Fender authorised dealer stores from the beginning of July and will also be available to download as a special app in the App Store, making the product accessible to Fender fans everywhere.
FuturePlus, the multiple award-winning customer publishing agency of Future Publishing, provides compelling, engaging and measurably effective content and communication solutions across multiple channels, including magazines, catalogues, websites, e-newsletters, podcasts, mobile devices and TV.
FuturePlus’s consistently forward-thinking approach sees the agency partner with some of the world’s biggest retailers, service providers and member organisations. The wide range of high profile partners who currently enjoy the passion and expertise shown by FuturePlus include O2, Tesco, ODEON, Jessops, the Musicians’ Union, GMB, docrafts, Asda, Madison and The Chartered Society of Physiotherapy.
About Fender Musical Instruments Corporation (FMIC)
Fender Musical Instruments Corporation (fender.com) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others.