PRZOOM - /newswire/ -
Grand Rapids, MI, United States, 2012/06/26 - Munsell Color Showcased at IFT Food Expo; Munsell Custom Color Solutions Applied to Food Technology to Help Companies Deliver Consistent Food Colors at IFT Show - IFT.org.
Munsell Brings Color to IFT Food Expo 2012
Food Science Show Includes Munsell Custom Color Solutions to Help Companies Achieve Reliability in Food Color Consistency
Munsell Color, the leader in producing physical color standards, will join its parent company, X-Rite, the world leader in color, at the Institute of Food Technologists (IFT) 12th Annual Meeting and Expo from June 25-28 at the Las Vegas Convention Center.
The Technology and Science of Coloring Food
At the IFT Food Expo, Munsell Color will showcase its patented Custom Color solutions as a way for companies to standardize their food colors, delivering consistency and reliability. X-Rite will demonstrate its color measurement and visual analysis tools as a way for companies to ensure they are producing their desired food colors. Combined, the tools offered by Munsell and X-Rite provide companies with color standards and measuring they can use to deliver food products that are colored precisely and consistently.
Over 900 Exhibitors at the IFT Food Expo
The IFT Food Expo (ift.org) provides food companies with an opportunity to experience first-hand the industry’s largest collection of food ingredients, as well as food technology equipment and packaging—all under one roof. With more than 900 exhibitors from which to choose, the Expo showcases the latest food production trends, newest ingredients, and the future of food processing. And there’s nothing like having the opportunity to actually to see, touch, taste, and smell what’s available. The IFT Food Expo is THE place to sample the latest offerings.
About Munsell Color
Munsell Color (munsell.com) is comprised of the original Munsell Color Company that Albert H. Munsell started nearly a century ago. The company, based in Grand Rapids, Mich., develops and produces physical color standards based on Munsell color theory. The result is a variety of simple yet accurate visual color tools that help professional, artists and others with color more effectively. Munsell is part of X-Rite, the global leader in color science and technology, which also includes design industry color leader, Pantone LLC. Munsell color tools are used across a wide range of industries.