HGTV Magazine, published by Hearst Magazines in partnership with HGTV, continues its growth with a rate base increase to 700,000 copies effective with the January/February 2013 issue, to be followed by another increase to 800,000 in July 2013. The announcement was made today by Dan Fuchs, chief revenue officer/publisher of HGTV Magazine.
“Based on the fantastic response to the magazine from both consumers and advertisers, we’re thrilled to be increasing our rate base so soon after launching,” Fuchs said. “With the strength of the HGTV brand behind us, we have created a new kind of magazine, home/lifestyle, that is resonating deeply with readers and is building incredible momentum in the marketplace.”
The magazine was introduced with two test issues in October 2011 and January 2012, followed by an official launch issue in June/July 2012. Consumer interest in the home/lifestyle magazine was apparent from the beginning: The first test issue was so successful with consumers that the magazine went back on press to put 135,000 more copies into distribution.
HGTV Magazine’s initial rate base was 450,000, making it one of the largest consumer magazine launches in the past decade. Following the debut issue (June/July), still on newsstands, three more issues will bepublished in 2012—September, October/November and December.
Like HGTV’s popular shows and website, HGTV Magazine is all about real life at home. Whether the topic is decorating, DIY projects (the good and the goofs), yard work, shopping, cleaning, or inviting people over for dinner, HGTV Magazine offers household help with a sense of humor. The magazine features HGTV stars, as well as real people and other experts throughout its colorful, fun and approachable pages. Having created a new category—home/lifestyle—HGTV Magazine goes way beyond decorating to address all the other household issues people face in their daily lives, from cleaning and entertaining to dealing with everything from neighbors toappliances.
About HGTV Magazine
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Interactive Networks, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines, a unit of Hearst Corporation (hearst.com), one of the nation's largest diversified communications companies, is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 82 million adults (Spring 2012 MRI) with its 20 titles.
America’s leading home and lifestyle brand, HGTV includes a top-rated cable network that is distributed to more than 99 million U.S. households and the HGTV website, HGTV.com (hgtv.com), the nation’s leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. The brand also features the HGTV HOME consumer products line which showcases exclusive collections of paint, flooring, soft goods and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.
Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps NetworksInteractive Inc. (NYSE: SNI), which also operates Food Network (foodnetwork.com), DIY Network (diynetwork.com), Cooking Channel (cookingchanneltv.com), Travel Channel (travelchannel.com) and Great American Country (gactv.com).