ELLE today announced that the relaunch of ELLE Accessories, a successful brand extension targeted to young, affluent, female consumers, will hit newsstands September 18th. The magazine, available at select retailers, will have a cover price of $4.95 and will remain on stands for three months. In addition, ELLE Accessories will be packaged with the October 2012 issue of ELLE in top markets nationwide.
“Accessories are fundamental to how ELLE covers fashion,” said Robbie Myers, editor-in-chief, ELLE. “For more than 25 years, ELLE has been a trusted source for the latest fashion and style. ELLE Accessories will bring our accessory-obsessed audience the latest trends, shopping, and news through the varied lenses of our editors.”
Originally launched in 2005, ELLE Accessories was the only national magazine dedicated to accessories. Seven issues were published before the magazine was placed on hiatus in 2008. The 2012 relaunch signals ELLE’s renewed commitment to the accessories space and also serves the huge growth in the accessories market and its relevancy to both consumers and brands alike. $36 billion was spent on accessories in the United States in 2011 and industry experts project this number will grow in 2012.
ELLE Accessories will include content across ELLE.com and ELLE’s existing social media channels. The website will feature a new, fully shoppable accessories database that will allow users to search the season’s best shoes, bags, and jewelry across categories, price points and trends.
“ELLE Accessories will benefit from ELLE’s existing digital multi-channel assets,” said Kevin O’Malley, senior vice president, publisher and chief revenue officer, ELLE. “The relaunch also presents a unique opportunity for advertisers to reach a targeted audience. So far, the response in the marketplace has been strong. Advertisers recognize that accessories are core to ELLE’s DNA and the great consumer demand, including e-commerce that is driving the fashion segment.”
ELLE Accessories will be published biannually with a rate base of 300,000. ELLE digital subscribers will receive ELLE Accessories at no charge. The issue will be available for download on iPad, Nook, and Kindle for $4.99. Both Neiman Marcus and Barnes & Noble reprise their roles as strategic launch partners.
ELLE is the No. 1 fashion magazine in the world, with 43 editions, 21 million readers, and nearly 7 million copies sold every month worldwide. It is also the foundation of numerous brand extensions, including ELLE Decor (25 editions), ELLE A Table (four editions), and ELLE.com (30 websites with 23 million unique visitors). The U.S. edition reaches an audience of 6.3 million readers, who find in ELLE a rich mix of fashion, beauty and culture that lets the reader discover their personal style and public self. ELLE is published by Hearst Magazines, the largest publisher of monthly magazines in the U.S. (ABC 2011) which reaches 82 million adults each month (Spring 2012 MRI). Follow ELLE on Twitter at @ELLEmagazine.