Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced its 2012 list of the Top 50 Marketing and Public Relations Blogs in the U.S., based on the Cision Influence Rating, a metric that quantifies the impact of digital and traditional media influencers.
“Using social media metrics and our knowledge of the industry, we wanted to shine light on both well-known blogs and blogs that are building a strong following but may not be as familiar,” said Heidi Sullivan, Cision Vice President, Global Media Research. “With the Cision Media Database, we were able to find hundreds of blogs covering public relations, public relations industry and marketing. Then, we used the Cision Influence Rating’s 360-degree view of influence to determine 2012’s Top 50 PR and Marketing blogs.”
According to Cision research and the Cision Influence Rating, the Top 10 U.S. Marketing and PR Blogs in 2012 are:
• Chris Brogan
• Online Marketing Blog
• Social Media Explorer
• B2B Bliss: PR for Thought Leaders
• Shore Notes
• Social Fresh
• Brian Solis
• Danny Brown
• Holtz Communications + Technology Blog
• Spin Sucks
Visit Cision Blog for the complete Top 50 list and Cision Influence Ratings.
The Cision Influence Rating aggregates in one place key social and traditional media influence metrics, and spans all media types. Its zero-to-99 rating is based on over 40 measures of influence, including data on Facebook Likes, Twitter retweets, unique visitors, inbound links, time spent on site, votes and comments, content sharing performance, and traditional media measurements like outlet circulation and audience size.
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011.