PRZOOM - /newswire/ -
Miami, FL, United States, 2012/06/07 - Carisa Miklusak, speaker and CEO of emerging media consulting and training firm tMedia Strategies, will deliver the keynote presentation at the Social Media Strategies Summit in Miami, Florida.
Hosted by the Global Strategic Management Institute, on Thursday, June 14th at 9:30 am at the Miami Beach Resort. The presentation topic is The Open Dialog Marketplace: Social Media Beyond Branding.
As emerging and social media usage has become a critical factor in the success of many businesses, Carisa will discuss how to position social media channels for endeavors outside of branding. Carisa will demonstrate how emerging media provides organizations with the ability to enhance their results in many areas including sales, customer service, public relations, recruitment, and research & development. In this presentation, Carisa takes participants on a deep dive into using social media as a business-to-business and business-to-consumer tool, addressing the most critical new media issues faced by companies as they venture into the open dialog marketplace. Presenting general marketplace and U.S. Hispanic-specific values and emerging media behaviors in the social sphere, Carisa will share case studies, best practices and tactics that illustrate how to build a commanding and sustainable social media strategy touching all aspects of business. Miklusak explains,“They key is to identify offline opportunities in your business and position social media to fuel those opportunities, integrating new strategies into your existing approach. The true power of social media is not what happens online, but rather the results it drives offline when leveraged productively.”
The Social Media Strategies Summit Miami will host presentations and workshops from a diverse array of experts with a focus on empowering businesses to capitalize on quickly evolving technology opportunities. Social Media Strategies Summit Miami offers businesses an exciting forum for learning new emerging media strategies. This summit will also feature a track specifically focused on marketing to U.S. Hispanic consumers in the digital space. “The U.S. online Hispanic audience continues to show rapid growth, higher than average engagement levels and unique user behaviors and trends, which make for a compelling and exciting topic for discussion.” Miklusak added. The Summit will be held June 12-14th, 2012 at the Miami Beach Resort. The GSMI Social Media Strategies Summit series has emerged as a leading technology and new media conference. To follow the speakers and the events taking place, twitter users can follow using the hashtag #SMSS, which will be used by attendees throughout the conference.
About Carisa Miklusak
Carisa Miklusak (CarisaMiklusak.com) is a renowned speaker, writer and entrepreneur with intricate experience in strategically grounded interactive marketing communications. Carisa works with organizations diverse in industry and size including many Fortune 500 companies and not-for-profits. She is also an educating member of the GLG Consulting Network, providing insight to investment firms throughout North America. Carisa’s passion is rooted in leading executives to uncover and move organizational roadblocks. As she offers consulting services in business development, new media integration and strategy, and leadership productivity, Carisa and her team partner with organizations to drive measurable bottom line results. With a passion for educating, Carisa shares her knowledge and experiences through speaking engagements, training workshops and digital journalism.
For additional information on the Social Media Strategies Summit, visit socialmediastrategiessummit.com/.