Free press releases distribution network?

More news: Direct Marketing
Agency / Source: Silverpop Systems, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Silverpop Collaborates with Independent Consulting Firm for Marketing Automation Study and White Paper - White paper addresses how marketers should rethink their approach to marketing automation - Silverpop.com
Silverpop Collaborates with Independent Consulting Firm for Marketing Automation Study and White Paper

 

PRZOOM - /newswire/ - Atlanta, GA, United States, 2012/06/05 - White paper addresses how marketers should rethink their approach to marketing automation - Silverpop.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The role of the marketer is evolving. In today's world, customers and prospects have more control over the conversation than ever and marketers have to adapt. SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile, and social, commissioned Forrester Consulting to better understand how marketers are using marketing automation tools. The findings, and tips and tactics for marketers to implement, are part of a new white paper,"Automation: Redefining Marketing's Game Plan."

For the report Forrester surveyed 155 U.S.-based senior marketing professionals on their use of marketing automation to drive communications, develop campaigns and deliver valuable customer experiences. Forrester also analyzed how marketers' current capabilities affect their emphasis on customers and examined how marketers expect technology to alleviate the challenges they experience.

Highlighted was an increased adoption of marketing automation solutions as a way to more effectively deal with the recent growth of communication channels, touchpoints, and customer expectations for companies' responsiveness. Using these tools, marketers can design and direct customer interactions with more speed and greater personalization than is possible with manual processes. The study found that marketing automation solutions provide direct gains in operational efficiency and underlie more sophisticated customer relationship programs.

Other key findings included:

• Marketers are embracing automation and plan to increase usage;
• Marketers' focus on process efficiency obscures the strategic potential of automation;
• New and experienced users can readily improve program maturity.

"Marketing automation can unlock the door to tremendous opportunity, but there are some important best practices that can make the vision of true automation a reality" said Bryan Brown, Silverpop director of product strategy. "This white paper will help marketers better understand the promise marketing automation holds and outlines the steps they can take to realize its full potential."

About Silverpop

Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Silverpop Systems, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


Silverpop Collaborates with Independent Consulting Firm for Marketing Automation Study and White Paper

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Press Office - Silverpop.com 
678-247-0500 media[.]silverpop.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Silverpop Systems, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Silverpop Systems, Inc. / Company Profile


Read Direct Marketing Most Recent Related Press Releases:

Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com

Visit  JobsWare.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today