Free press releases distribution network?

Agency / Source: RAKBANK

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



RAKBANK Scoops 'Best Marketing Campaign of the Year' Award - RAKBANK announced that it has won the “Best Marketing Campaign of the Year” award at the Middle East Prepaid Awards 2012 for its MasterCard Bling campaign. The award was presented to the bank at a gala award dinner - RAKBANK.ae
RAKBANK Scoops 'Best Marketing Campaign of the Year' Award

 

PRZOOM - /newswire/ - Dubai, UAE, United Arab Emirates, 2012/06/01 - RAKBANK announced that it has won the “Best Marketing Campaign of the Year” award at the Middle East Prepaid Awards 2012 for its MasterCard Bling campaign. The award was presented to the bank at a gala award dinner - RAKBANK.ae.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Financial/Legal/Venture Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Bling campaign delivers results in both uptake and ROI

RAKBANK announced that it has won the “Best Marketing Campaign of the Year” award at the Middle East Prepaid Awards 2012 for its MasterCard Bling campaign. The award was presented to the bank at a gala award dinner that brought together senior professionals and experts from the prepaid industry.

An international panel of accomplished industry experts selected RAKBANK’s light-hearted and bold marketing campaign as it delivered results, both in terms of uptake and return on investment.

The multi-phase 360-degree campaign portrayed cash as being ‘last season’ and the MasterCard® Prepaid Cards, Bling and Loaded, as the best and coolest alternatives when spending offline and online. The campaign reached its target audiences through a mix of media channels, addressing each audience through a different and unique execution and customized promotions.

“We are honored to receive this prestigious award in its inaugural year. It serves as further recognition of our creative and innovative approach to marketing our evolutionary products,” said Graham Honeybill, Chief Executive Officer, RAKBANK. “We received an overwhelming response from our customers when we launched MasterCard Prepaid Cards campaign and we are delighted to see that it generated the same response from the industry.”

Over the years, RAKBANK has created a distinctive reputation by not only offering innovative products and award-winning service, but also by choosing to steer clear of the solemn approach to marketing that has been traditionally adopted by most banks in the UAE.

Eyad Al-Kourdi, vice president and country manager, UAE, MasterCard Worldwide commented; “We would like to congratulate RAKBANK on being awarded this well-deserved accolade from prepaid industry experts. As a global leader in the payment industry, MasterCard continues to work closely with customer financial institutions to develop award-winning, innovative products and solutions for consumers’ evolving needs.

By recognizing and rewarding outstanding companies and individuals operating in the prepaid industry, Middle East Prepaid Awards provides the right platform for leading industry players to celebrate their achievements.

“MasterCard prepaid cards offer cardholders more convenience, flexibility and secure access to funds. They also deliver a valuable and cost effective financial inclusion tool for underbanked consumers and enable them to supervise their spending, budgeting and bill payments, thereby simplifying their money management process,” Al-Kourdi concluded.

RAKBANK MasterCard Prepaid Cards are the smart and modern alternative to cash. They are particularly useful for residents without a Bank account and consequently, a debit or credit card, including students, stay-home mothers and new UAE residents. RAKBANK Loaded and RAKBANK Bling are reloadable Cards that can easily be topped up with money and used at any merchant outlet that accepts MasterCard Cards globally, including online merchants.

About RAKBANK
RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a leading retail and small to medium business bank in the UAE, serving over 400,000 customers. Founded in 1976, the Bank is one of the country’s oldest local financial institutions and today one of its fastest growing and most dynamic banks in the UAE.

RAKBANK offers a wide range of personal and business banking services throughout its 31 branches, as well as its telephone, Online, and Mobile banking channels. The Bank is a leading provider of credit cards and a prominent player in mortgage lending and small to medium enterprise finance.

Customer service excellence is a cornerstone of the Bank’s success, the bank having been voted in 2010 for the fifth consecutive year as as #1 Bank in Customer Service in the UAE Annual Bank Benchmarking Study. For more information, you can visit rakbank.ae, rakbankdirect.ae, or contact the Call Centre at +9714 213 0000. You can also connect to RAKBANK via twitter.com/rakbanklive andfacebook.com/rakbank.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Financial/Legal/Venture Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: RAKBANK

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Financial/Legal/Venture articles,
CATCH Visitors via Your Competitors Announcements!


RAKBANK Scoops 'Best Marketing Campaign of the Year' Award

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Riham Osama - RAKBANK.ae 
+971 42915064 riham.osama[.]rakbank.ae
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any RAKBANK securities in any jurisdiction including any other companies listed or named in this release.

Financial/Legal/Venture via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From RAKBANK / Company Profile


Read Financial/Legal/Venture Most Recent Related Press Releases:

Infinera to Participate in Upcoming Investor Conference
Propel Financial Services Partners with Clear Payment Solutions
Digital Payments Power Growth in Booming Asia-Pacific Financial Technology Landscape Notes Frost & Sullivan
Digital Readiness Key to Growth Opportunities in the Financial Services Market
Prairie Capital Advisors Announces The Sale of Cornerstone Treatment Facilities Network to An ESOP
Koch Agrees to Invest Over $2 Billion in Infor
FTI Consulting Recognized as a Top Service Provider in the Legal Industry
GE Completes Spin Off and Demerger of Bank BPH Core Bank to Alior Bank
ALM Expands Senior Leadership Team, Organization Focused on Customers and Transformation
Lazard Acquires Remaining 50% Stake in MBA Lazard - Fully Integrating its Latin American Operations

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom

Visit  NAKIVO, Inc.







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today