PRZOOM - /newswire/ -
Deep River, CT, United States, 2012/05/31 - Seeking to reach new and existing customers, Eve’s has embarked on an aggressive social media campaign to promote their jewelry line and connect with users on multiple channels, including creation of Social Marketing Coordinator within the company.
Eve’s Addiction has been on the cutting edge of sterling silver jewelry and celebrity jewelry trends for almost a decade, when social media was just a twinkle in the Internet’s eye. However, they recognize that today’s customers (and tomorrow’s) are increasingly turning to social media to connect with their favorite brands. That’s why they have announced the hiring of a Social Marketing Coordinator who will further their social media channels and further engage and interact with consumers.
Currently, Eve’s Addiction uses their website, blog, Facebook Business page, a Twitter account, a Google + Business Page, Pinterest, YouTube and the newest addition Instagram, to provide consumers with information about jewelry, update them with the latest trends and styles, get their feedback and just simply be a part of the conversation.
“We know that consumers are increasingly turning to social media for information as well as for customer service,” said Christine Pafumi, Social Marketing Coordinator at EvesAddiction.com. “We want to make sure we are hearing every customer in the most convenient channel for them while also providing them with exceptional service and information. And we like to have some fun along the way.”
So far, social media interaction has paid off. The Eve’s Addiction Facebook Page boasts almost 10,000 ‘Likes’ and their Twitter account already has more than 1,000 followers – and Pinterest is taking off like wild fire.
This is just the beginning when it comes to how extensively they intend to use social media to interact with consumers.
“Our goal is to become the go-to not only as an exceptional online jewelry store, but as an industry leader as a jewelry retailer,” said Caitlin Hurd, Online Marketing Manager for Eve’s Addiction. “From finding a gift for any occasion - to getting that piece of jewelry you have seen on your favorite celebrity for less – to providing relevant and interesting information about jewelry topics – Eve’s Addiction is aiming to be consumer’s ultimate jewelry resource. And social media channels cannot be ignored in doing so.”
This month Eve’s Addiction has also welcomed the addition of a Marketing and PR Intern who will be contributing to and creating strategy for Eve’s Addiction’s social media channels.
EvesAddiction.com was founded by Ray Galeotti. Specializing in sterling silver jewelry and Hollywood celebrity style jewelry, the site has grown to include a large collection of designer style jewelry, engravable jewelry, Pandora style beads and charms, birthstone jewelry and more. With the site’s online customization tool, award winning customer service and constant new arrivals, Eve’s Addiction excels in quality, price and style.