India will be at the center of global business and commercial activity with a 1.4 billion strong population by 2020. It will have the largest projected working-age and youngest population by that period, with 535 urban dwellers, 864 million middle class consumers, and more than a billion Gen Y individuals. Other Mega Trends such as infrastructure investment and low-cost innovative business models will help the country achieve industrial status, and a gross domestic product (GDP) of more than 10 percent, a far cry from its agrarian beginnings.
Frost & Sullivan, as part of its ongoing Visionary Innovation Research Program (megatrends.frost.com), has now published a special report on Mega Trends driving India's growth. The new analysis, Mega Trends in India - Macro to Micro Implications of Mega Trends to 2020, has identified over 10 key Mega Trends that will accelerate India's growth rate to 10 percent by 2020. Fuelled by a swelling middle class, urbanization, increased infrastructure spending, and improved connectivity; the Indian economy will surge to become the fastest growing economy and the third largest country in the world with a GDP of $4.6 trillion by 2020.
The Visionary Innovation Research Program carried out a thorough macro-economic analysis through interviews and brainstorming sessions with analysts globally in order to identify and select these unique mega trends that will determine India's future.
This is followed by a scenario building exercise carried out by the global team in an effort to identify distinctive factors and micro implications to society, market, and other key sectors in India. The "Macro to Micro" scenario analysis offered by the study provides strategic direction in product and technology planning exclusively for India.
For example, globally, mega trends like urbanization, at the micro-level offer investment and business opportunities in mobility, healthcare, and smart infrastructure. But the trend when analyzed for India had additional unique spatial patterns such as the creation of satellite towns and mega slums. By 2020, India will have 70 satellite towns built outside city limits, designed to accommodate the overspill of IT employees. Mega Slums, with over 1 million urban poor will grow to become attractive consumer segments. This brings new micro-level opportunities in the Indian market in industries varying from logistics and infrastructure to white goods and healthcare companies. Understanding the future direction of these unique urban movements and evaluating the inherent opportunities/threats arising out of the same will offer a competitive advantage within each segment.
In addition to urbanization, the study also revealed other distinctive mega trends that are more specific to the Indian panorama. These key findings facilitate business leaders and organizations to plan future strategies especially those looking to:
• Gain insight into future demographic trends and next generation of social networking;
• Understand the implications arising from more than $1 trillion of expected infrastructure spending;
• Identify opportunities arising from expected 1.5 billion connected devices in 2020;
• Understanding the impact of generational political shift and political leadership of future young urban intellectual leaders in India;
• Spot the new business models such as Value for Many and implications on markets and business strategies;
• Understand the inter-linkages of these Mega Trends and implications on the country, industries and cities on a micro level.
The study, in general, is useful to those who want to understand or gain an insight into the reasons why the mega trends in its present and future situation can impact a company's strategy. This research provides a wealth of information and an objective viewpoint from which further analysis into many aspects may be made.
India is one of the most dynamic markets in the world with unique features and business opportunities. Understanding the Mega Trends in India is important as they not only provide an exhaustive insight into the key drivers shaping India but also offer a visionary outline of the future. By understanding the entire eco system of the Mega Trend, the most important segment of the value chain can be identified, which will redefine the company's competitive position in the market.
If you are interested in more information on this study, please send an email with your contact details to Nimisha Iyer, Corporate Communications, at niyer[.]frost.com.
Mega Trends in India - Macro to Micro Implications of Mega Trends to 2020 is part of the Visionary Innovation Research Growth Partnership Services program, which also includes research in the following markets: Worlds Top Mega Trends to 2020 and Impact on Society, Cultures, Business, and Personal Lives (2012 Edition), New Business Models of the Future, Mega Trends for Africa and Mega Trends for LATAM. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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Mega Trends in India - Macro to Micro Implications of Mega Trends to 2020 / P5DB-MT