Tikly, the first low-fee, flat-rate ticketing platform to allow clients complete control over marketing and promotion of ticket sales, announced today that it has reached its 150th client on its one year anniversary. During its inaugural year, Tikly’s client base grew to 150 artists, venues, and events in nine different states across the United States and Australia. The idea for Tikly was formed by founder and CEO, Emma Peterson, while doing work for nationally recognized band The Nadas. Since implementing Tikly in 2011, The Nadas have utilized the ticketing platform at 80% of their performances.
“Tikly has experienced amazing success over the past year because we really hit a nerve with artists, venues, and event organizers that were struggling with the up to 50% service fees they were forced to deal with from corporate ticketing platforms,” said Emma Peterson, founder and CEO of Tikly. “At Tikly, we not only offer lower ticket fees, we also give complete marketing and promotional control to sellers unlike other platforms that offer automated, one-size-fits all social media marketing. We recognize that we are not the experts in our clients’ audience, our clients are the experts, so we offer a simple web link that our clients can use to reach their target audience however they see fit.”
Low Advanced Ticket Fees and Simple Pricing Structure
Until now, advance ticket sales were monopolized by a few established corporations who took advantage of artist, venues, and ticket buyers by charging up to 50% per ticket fees. Ticket sellers, especially small-to-medium sized venues and artists, were forced to either lower their profit margin or pass on the costs to ticket buyers. Ticket buyers were stuck with the decision of paying the extra service fees, waiting to buy at the door and risking a sell-out, or skipping the event all together.
Tikly’s format is simple and effective. A set fee is added to each ticket at the check-out, depending on ticket price:
• Tickets under $10 is a $1 per ticket fee
• Tickets $10 to $75 is a 10% per ticket fee
• Tickets over $75 is a flat $7.50 per ticket fee.
Tikly also covers the cost of all credit card transaction fees for tickets under $100 which means each client will receive full face value of their tickets.
“Initially, we were drawn to Tikly because of their ethical ticketing practices and their understanding of the struggles that small to medium sized artists and organizations face,” said Caleb Bartlett, co-founder and co-producer of KNOWPHEST, a two-day conference in Los Angeles, CA, that brings together leaders from around the world to discuss consciousness, health, and sustainability. “Now that we have developed a deeper relationship with Tikly and the exceptionally friendly and helpful staff, we really appreciate the simplicity and playful vibe they project while maintaining the professionalism of a strong young startup. Tikly is a contender.”
Advantages for Ticket Buyers
Tikly offers an easy-to-use platform for ticket buyers that not only offers respectful service fees, but also allows them to support an ethical company that has the artists, venues, and events best interests in mind.
In keeping with their goals of respectable fees and ease of use, Tikly strives to offer the biggest variety of payment options possible. They are the first and only ticketing platform to be fully integrated with Dwolla – the only online and mobile cash platform to charge a flat 25 cent transaction fee and operate in and outside of social networking sites like Facebook and Twitter. Visitors to the Tikly platform can make a choice at check-out of their preferred method of payment which includes all major credit cards and Dwolla.
Complete Marketing and Promotion Control for Ticket Sellers
In addition to lower services fees, Tikly gives complete marketing and promotional control to the artists, venues, and event organizers by allowing them to sell, market, and promote directly to their audiences without interference. Tikly understands that each client has a unique audience and that the client is the expert on how to best inspire ticket sales from their audience.
Instead of requiring ticket sellers to use a pre-made, one-size-fits-all program of automated social media outreach, each client is provided one web link to a personalized Tikly sales page for their event which they can utilize however they feel is the best way to reach their target audience. Tikly recognizes that every event has a unique target audience that responds best to different promotional outreach and strives to give artists, venues, and event organizers complete control over their audience outreach.
Tikly (tikly.co) was launched in May 2011 by founder and CEO, Emma Peterson, after she recognized the need for artists, venues, and event organizers to have a channel to sell directly to their customer base instead of going through large corporations that charged exorbitant fees. Based in Des Moines, Iowa, on Silicon Sixth, Tikly is a ticketing platform that offers lower service fees, opens revenue streams for artists, venues, and organizations, and places event promotion back in the hands of the talent and event organizers.
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