The radio frequency identification (RFID) printer and encoder market has gained significant momentum due to an increase in number of open-looped pilots and deployments requiring encoding capabilities. Automated validation of encoded tags is also a critical function that is promoting the increased use of RFID printers and market opportunities are now beginning to extend beyond the North American region. Printer/encoder applicators are likely to witness an increased demand in the long term within Asian manufacturing hubs that expect to be impacted by the retail-driven mandates in the American and European markets.
New analysis from Frost & Sullivan, World RFID Printing Solutions Market, reveals that revenues in this market totaled $10.7 million in 2005 and can reach $209.3 million in 2012.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with the latest analysis of the World RFID Printing Solutions Market, then send an e-mail to Tori Foster, Corporate Communications, at tori.foster[.]frost.com with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.
By allowing the combination of human-readable data with RFID capabilities, smart labels are increasingly facilitating the smooth transition from barcode systems toward RFID technology. The growth of smart labels has contributed to the increased production of printers and encoders that support in-house label production and changing application needs. Vertical markets that have been slow adopters of RFID technology represent key opportunities for smart label options, since the migration strategy expects to be least disruptive.
“Besides this, the development of software-based upgrades and wireless printing solutions has also improved the functionality and flexibility of RFID printers, thereby promoting market growth,” notes Frost & Sullivan Research Analyst Priyanka Gouthaman. “Also contributing to the market growth is the ongoing standardization in development and design at the product level, which is likely to drive the market forward across RFID frequency spectrums and legislative requirements.”
However, the lack of RFID-based technical skills among end-user enterprises is impeding the success of initial tests and pilots. Printing errors maybe avoided with the requisite training on optimal printer/encoder settings, inlay read positions, application and environment specific features. Although larger end-user adopters have made significant investments in separate RFID divisions and technical teams, the lack of RFID skills within smaller enterprises is likely to challenge the vision for pervasive use of RFID.
“A significant challenge for the RFID industry continues to revolve on the lack of end-user awareness about the technology and its potential applications,” says Gouthaman. “Most end-user segments lack the understanding that RFID is an enabling technology within complete automated data capture systems and is employed across applications with different technologies, frequency spectrums, data format standards and protocols.“
Given these challenges, there is an immediate need to increase end-user education to enable the wide-spread adoption of RFID technology. Regulatory organizations such as CompTIA are addressing the need for such RFID skills through professional certification programs.
World RFID Printing Solutions Market is part of the AutoID and Security subscription service, which also includes research services in the following markets: World RFID in Retail and Supply Chain Applications – A Supplier Perspective, World Retail RFID Markets – A Retailer Perspective, North American RFID Markets for Automotive, Aerospace & Industrial Manufacturing, World RFID in Healthcare and Pharmaceuticals Applications, World RFID Middleware Markets, World RFID-based Applications Markets and Analysis of the Migration From 1D to 2D Barcode Scanners in North America. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interview with market participants. Interviews are available to the press.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify, and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.