The average U.S. household is enrolled in more than 18 loyalty rewards programs. Mobile marketing has quickly emerged as a tool of unique power and value across multiple industries, particularly for customer loyalty programs. Whether it’s acquiring new customers or turning casual shoppers into engaged consumers with more frequent purchases or larger “basket sizes,” mobile marketing is delivering big rewards to those who are investing in mobilizing their loyalty programs.
On May 22, SoundBite Communications (NASDAQ: SDBT), along with Loyalty 360, will host an informative webinar,“Mobilizing your Loyalty Program,” featuring Mike Romano, senior vice president of SoundBite Communication’s Mobile Services Business Unit. Webinar attendees will learn the critical success factors for mobilizing loyalty programs to create personalized customer interactions, including:
• Keys to building your mobile marketing database;
• How to design and implement a successful cardless mobile loyalty program;
• How to capture and leverage consumer preferences to maximize mobile marketing’s impact;
• Mobile Marketing Best Practices as applied to Loyalty and Rewards programs;
• The state of mobile marketing and loyalty as gleaned from SoundBite’s 2012 market survey.
As Senior Vice President of Mobile Sales and Services for SoundBite Communications, Romano manages strategic partnerships for the company’s Mobile Services Business Unit, enabling personalized, multi-channel interactions across the consumer lifecycle.
According to Romano,“The most successful and profitable loyalty programs reach consumers with targeted, personalized and relevant offers. Thanks to the proliferation of smartphones and the adoption of mobile by consumers, retailers can increase the reach and profitability of their loyalty programs. While all channels of communication are important, the ability to utilize a mobile device as the unique customer identifier allows for unprecedented convenience, scale and adoption.” Mike Romano is a regular contributor to the SoundBite Communications blog.
WHAT: “Mobilizing your Loyalty Program” webinar
WHEN: May 22, 1 pm. ET
WHO: Mike Romano, senior vice president, Mobile Services Business Unit, SoundBite Communications
REGISTER: Loyalty 360 website
About SoundBite Communications
SoundBite Communications (SoundBite.com), a leading provider of cloud-based customer communications, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets: the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly two billion customer interactions annually.
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
SoundBite is a registered service mark of SoundBite Communications, Inc.