PRZOOM - /newswire/ -
Teterboro, NJ, United States, 2012/05/18 - New Jersey based automotive wholesaler, Vincent Grace, gained a substantial partner this week, RDI Inc., an automotive advertising & marketing firm.
Dealers nationwide will be presented a direct mail marketing strategy that integrates digital media and lead generation. The newly named merger, intelligent Target Marketing, will launch as an automotive advertising agency as early as June 1st, 2012.
This newly found merger comes after 2 years of research and development by owner, Vincent Grace of Concourse Auto II. For over 15 years, Vincent has played an executive role at automotive dealerships across the state and is well versed in direct mail marketing and direct mail companies in the advertising Industry. "As an owner, I've pulled the trigger on more mail campaigns and inked up more contracts with lead companies than I can count" says Vincent." Since the Chrysler fallout, I have maintained my dealerships at a slight profit; however each month was a new struggle to meet financial demands." Vincent continued to explain that like other vendors he's used for advertising, RDI was recommended from a friend as an effective direct mail advertising agency. “After just 2 minutes of conversation with Heidi Schulz, Sr. Campaign Adviser and owner of RDI Inc, it was clear that her knowledge of the Automotive Industry was right on point."
Vincent continued to utilize the advice and strategy that RDI offered. He ran a lead generation and mail campaign that targeted the sub-prime industry. This marketing campaign utilized traditional advertising mediums like direct mail however integrated digital media as well as cutting edge Interactive Voice Response technology that targeted the local market share of automotive consumers. "After my first month I was impressed however it wasn't until the 3rd and 4th consecutive month that I realized, this was it, this is what I was missing" expressed Vincent.
RDI owner Heidi Schulz believes marketers are at the best place ever in history. "With all of the online digital tools at our disposal, we are able to create effective, engaging and powerful campaigns that combine cutting edge technology with traditional advertising to enhance the user’s experience."
Intelligent Target Marketing, a marketing services company, will provide dealers the best of both worlds by utilizing proven strategy and creativity while adding the measuring tools, strategy & accountability that automotive Dealers need to grow in this fast-paced industry.
You can learn more about iTM, intelligent Target Marketing, by visiting iTMautotmoive.com/.