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DSCallards Partners with Actian to Bring Information to Life - Partnership to leverage world record data speeds and intuitive business intelligence - /
DSCallards Partners with Actian to Bring Information to Life


PRZOOM - /newswire/ - Redwood City, CA, United States, 2012/05/17 - Partnership to leverage world record data speeds and intuitive business intelligence - /

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DSCallards Ltd, leading UK provider of Business Intelligence (BI) solutions, has signed a reseller partner agreement with Actian Corporation, pioneers of the record-breaking analytical database - Vectorwise. The partnership will complement DSCallards existing reseller agreement with Yellowfin, an easy to use and deploy BI solution.

Yellowfin and Vectorwise combine to offer a total business analytics package, at a price point that dramatically increases the accessibility of world-class reporting and analytics. Together with DSCallards expertise and experience in BI, the relationship will support the underserved majority of companies in the UK where high-end analytical solutions are too cost prohibitive and low-end solutions do not offer enough performance.

The announcement was made ahead of a joint launch event that takes place on July 3rd, 2012 at IBM South Bank, London. The event invites organisations to learn more about DSCallards, Vectorwise and Yellowfin, and how they can meet their data warehousing, analytical and BI needs.

Register for the event at

Yellowfin is fast becoming a new BI vendor of choice with its mission to build highly intuitive software that is easy to install, even easier to use, can respond to changing client reporting and analysis needs and that offers superior return on investment through widespread end-user adoption.

“We’re very excited about our partnership with Actian and that in Vectorwise, we now have a solution that will help our customers to rapidly zero-in on the information they need – without wasting time sifting through vast amounts of irrelevant data”, Adrian Handley, Managing Director, DSCallards. “With Vectorwise and Yellowfin BI, we have the perfect marriage of speed and ease-of-use that can benefit everyone in the organisation, not just a select few. The result is instant answers to complex queries and better decision-making across the enterprise.”

Actian’s analytical database, Vectorwise, is the holder of multiple world records for price/performance and offers a ground-breaking analytic throughput, at an affordable rate, for companies seeking to understand and act on increasing volumes of business and customer data.

“It is not a question of how you store or analyse your large data volumes these days, it is how quickly you can act upon the intelligence and insight you can get from your data,” said Steve Shine, CEO of Actian. “The two-pronged approach of using our record-breaking database, Vectorwise, as the back end, and Yellowfin’s BI layer at the front end, will not only give enterprises turbo-charged business analytics at breakneck speed, but also the chance to take action on their Big Data. And by working with DSCallards to take this proposition to market, we are set for immediate growth as DSCallards can complement the solutions with their expertise and experience. This partnership ensures that companies can gain competitive advantage by monetising their data very quickly.”

“Vectorwise complements Yellowfin perfectly,” said Glen Rabie, CEO of Yellowfin. “The high performance database empowers users to take their analytics to the next level and benefit from Yellowfin’s superior ease-of-use, collaborative and mobile capabilities. As a result, companies can now get even more creative with their data, unearth valuable insights and take faster fact-based action than ever before.”

About DSCallards Ltd
Established in 1993, with quality at the heart of its company philosophy, DSCallards ( is 100% focused on providing best-of-breed Business Intelligence solutions that combine the world’s leading technologies with its award winning team of consultants. Customers include organisations such as SAP, BT, Britvic Soft Drinks Ltd, Virgin Media and Alcatel Lucent.

About Actian - Take Action on Big Data
Actian Corporation ( enables organizations to transform Big Data into Business Value with data management solutions to transact, analyze, and take automated action across their business operations. Actian is the first to unveil a cloud development platform for building Action Apps, lightweight consumer-style applications that automate actions triggered by real-time changes in data to deliver actionable business intelligence. Actian also incites action for 10,000 customers worldwide with Vectorwise, the world’s fastest and most cost-effective analytical database, and Ingres, the only independent mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

About Yellowfin
Yellowfin ( is a global Business Intelligence (BI) software vendor that is passionate about making BI easy. Yellow is headquartered and developed in Melbourne, Australia, offering an innovative and flexible 100% Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, social and embeddable BI as well as Location Intelligence and data visualization.

For more information:

Adriane Gillies, Marketing Manager
DSCallards Ltd
E: marketing[.] - P: +44 (0) 1364 654222

Anuya Upadhyay, Axicom for Actian
E: anuya.upadhyay[.] - P: +44 (0) 20 8392 4076

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DSCallards Partners with Actian to Bring Information to Life

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