Value Place, the largest economy extended stay lodging franchise in the U.S., held its eighth annual Value Place Franchise conference at the Red Rock Resort in Las Vegas, NV. In attendance at this yearly event, hosted by the Value Place Franchise Services Team, were Value Place Franchisees, its Property Management Companies, and highly regarded Value Place vendor sponsors. Founder and Chairman Jack DeBoer and members of the Value Place executive team were also in attendance.
The goal of the annual conference was to encourage Brand growth through in depth education and group discussion. Sessions focused on best practices in the company’s core values – Affordable, Clean, Safe, Simple and Flexible. Also presented during the conference were top methods of operations, marketing initiatives, and franchise development goals for the Brand, which now stands at 176 properties open nationwide with continued expansion planned throughout 2012.
In addition to these sessions, the Brand honored those team members on a national level who excel in their commitment to the growth of the Value Place Brand through the following special awards, presented by Glenn McFarland, Senior Vice President – Brand & Franchise Operations. The winners were formally announced at the conference and the Brand congratulates the following winners:
Clean & Safe Property of the Year – Value Place Lenexa, KS
Excellence in Communication – Kevin Lodge with Liberty Investment Properties
Centurion of the Year – Value Place Midland, TX
Commitment to Community – AGBL Managed by Liberty Investment Properties
Brand Ambassador – Ian McClure with J3 Properties LLC
Best In Class Award – Value Place Midland, TX
Brand Champion – Paula Hollins, Value Place Area Manager, Hotel Management Services
Brand Champion – Casey Wheeler, Property Manager, Value Place Murfreesboro
Excellence in Customer Satisfaction – Value Place Columbus, OH (Northland)
Super Star Properties:
Myrtle Beach, SC
“The annual conference is a highlight of our year here at Value Place. It’s a time to commend the hard work of our property teams that practice excellence in living the Brand mantra of providing a clean, safe lodging option for our valued guests. As the Brand continues to expand in 2012, it’s important for our entire system to meet, focus on our core values, and honor our team members and partners,” explains Kyle Rogg, President and Chief Operating Officer of Value Place, of the conference. The presenting sponsor of the 2012 event was IMA. Gold sponsors were HD Supply and n-tara Interactive.
The conference highpoint included a dynamic presentation by DeBoer, creator of Marriott’s Residence Inn, Hyatt’s Summerfield Suites and InterContinental’s Candlewood Suites. DeBoer openly shared his vision for the Value Place room redesign, which is proudly referred to as Value Place 2.0. The Value Place 2.0 program introduces cost-effective and environmentally friendly operational and design aspects into new and existing properties. “The Value Place Brand is in its ninth year of growth and is going strong. What will not halter is our commitment to value. Value to our franchisees, and value to our guests. This means providing superior accommodations for the best price. Value Place 2.0 is the essence of this commitment – efficiently running each property to give guests a consistent experience across the system while effectively generating revenue. This is our promise to uphold our investment in the Brand.”
Operational elements of this redesign include: refined door locking system with improved keycard life, energy efficient PTAC units with remote sensory, LED lighting throughout the property, and renovated corridor and guest room LVT flooring for a revamped look and easy cleaning. Aesthetic upgrades include: new furniture pieces, a modern color scheme with matching bedspread, and advances to the full kitchen with a new counter, backsplash and cook top. Franchisees will notice a cost savings in operations and guests will appreciate the revamped look of the Value Place studios.
2012 is a year of expansion for the Value Place Brand, and the introduction of Value Place 2.0 serves as a starting point for the new era of the Value Place story.
About Value Place
Founded in 2002, Value Place (valueplace.com) is an economy extended stay lodging brand that features remarkably affordable weekly rates, rigorous cleanliness standards and secure temporary lodging with an unparalleled commitment to the comfort, privacy and peace of mind of each guest. Value Place currently has 176 locations open in 31 states. Since opening the first Value Place property in 2003, 50 franchise groups have committed to build over 300 properties by 2015.