Consumers can take the guesswork out of choosing paint color thanks to new easy-to-use color selection tools from OLYMPIC® Paint, available both online and in-store at Lowe’s, the nation’s second-largest home improvement retailer.
The COLORCLIX® suite of color tools invites consumers to see the effect that any of the more than 1,200 Olympic Paint color choices will have on a particular room in lifelike detail by uploading a photo of the room and painting it “virtually” before the paint is actually purchased. New to the ColorClix suite, this virtual room-painting feature uses proprietary technology to analyze the lighting, shadows, angles and other nuances of the room photo submitted by the user. This distinctive tool provides an unprecedented level of control and detail in masking the image, and the result is a room virtually and realistically painted in the color of choice, without any of the work.
Other color tools available exclusively at Lowe’s and online include:
Idea Cards (exclusively at Lowe’s) feature 12 color families with inspirational combinations that can be expanded into different levels of intensity and complexity, starting with a single base color or color family. Innovative peel-and-stick color chips let the user try various options by “sticking” the color chips on the wall or making new combinations by mixing swatches together in the color chips play area.
Lifestyle Cards (exclusively at Lowe’s) offer colors that reflect individual style and incorporate furniture, carpet, fabric and design elements through a collection of eight distinct Lifestyle options. Each card provides designer tips for achieving a specific aesthetic, theme or lifestyle. Collections include easy, global, serene, traditional, natural, techno, glamour and creative.
Trends in Color (exclusively at Lowe’s) presents the latest in color and design through a series of four brochures that provide tips for introducing various trends – bold colors, modern lines, glamour and eco flair – throughout the home.
The Color InSight Game (at Olympic.com) is a 10-question online quiz with answers that guide consumers to the Lifestyle collections that are right for them.
Complementary Colors (at Olympic.com) offers designer-selected complementary color palettes for accent walls, ceilings, trim and more.
Visit olympic.com/color to view the entire suite of color tools and tips.
“Whether online or in-store, our color tools take the guesswork out of selecting paint colors, so it’s easy for a consumer to feel like a color genius,” said Misty Walker, color marketing manager, Olympic Paint and Stain. “From the unique ColorClix suite of tools to our in-store guides, we’re offering fresh inspiration that consumers can harness to make confident, personalized and dazzling color choices.”
This award-winning, cross-platform collection of ColorClix color tools enables consumers to discover new colors anytime, anywhere on a mobile phone, a desktop computer or the Internet. From initial color inspiration to final product selection and purchase, ColorClix tools digitize the paint-purchasing process from beginning to end. ColorClix mobile apps are available for the iOS, Android and WINDOWS® platforms.
Olympic Paint (olympic.com) is a category leader in the paint segment with distribution in Lowe's, the nation's second-largest home improvement retailer. From Olympic ONE primer-and-paint-in-one product to the zero-VOC (volatile organic compound), low-odor Premium Interior line, Olympic Paint addresses consumers' desire for durable, affordable and innovative paint products.
Share your love of color on Facebook (facebook.com/olympicpaintandstain) and Twitter (twitter.com/inspiredcolor).
PPG: BRINGING INNOVATION TO THE SURFACE.™
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG).
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.
ColorClix and Olympic are registered trademarks of PPG Architectural Finishes, Inc.
Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
Lauren Knox, Ketchum
P: 404-879-9157 - E: lauren.knox[.]ketchum.com.