365 Connect, the New Orleans based, award-winning online technology platform provider for the multifamily industry, announced today the integration of Pinterest, the social media photo and organizing platform that was created to allow users to share and interact within an online community environment. The integration allows site users to share images directly onto Pinterest with links back to apartment communities using the 365 Connect Technology Platform.
Pinterest is a pinboard-style social photo sharing website that allows users to organize and share pictures with links to information they find on the web. Users “pin” images to theme-based boards, which they can use to manage their personal interests in decorating, events, recipes, hobbies, etc. Users can also browse pinboards created by other users for inspiration and allows the ability to “re-pin” other users’ pins to their personalized boards. Pinterest acts as a personalized media platform, allowing pins to be shared not only on Pinterest, but also on both Twitter and Facebook; thus enabling interaction with a broad community through multiple Social Media channels. Pinterest is connecting people throughout the world with the “things” they find interesting.
This integration enhances the 365 Connect Social Media Platform, which automatically posts live content in real time to Twitter and Facebook from a community’s Online Leasing Center and Resident Services Platform. Leasing Specials, Community News and Calendar Events are pushed into a community’s individual Social Media site as they are posted by each community’s management team… no double entry required.
“Pinterest delivers a full circle Social Media solution to the multifamily housing industry, which maintains a high emphasis on community images being displayed,” stated 365 Connect CEO, Kerry W. Kirby. "Pinterest is the ultimate sharing channel for community links to photos, images and videos; which the 365 Connect integration allows with one-click."
According to comScore, Pinterest had 11.7 million unique visits in January 2012, making it the fastest site ever to break through the 10 million unique visitor mark. comScore recorded a unique users moving average growth of 85% from mid-January to mid-February and a 17% growth from mid-February to mid-March. Another “pinteresting fact” is that Pinterest is driving more referral traffic to websites than Google+, YouTube and LinkedIn combined and is now generating more referral traffic than Twitter. These statistics demonstrate the power of Social Media and the need for the multifamily housing industry to embrace Pinterest as a visual sharing channel and referral marketing solution.
"The Pinterest integration to the 365 Connect Technology Platform delivers another leading-edge solution to shift the multifamily market away from obsolete marketing strategies and towards more economical and effective online marketing solutions," Kirby noted. "365 Connect research has repeatedly demonstrated that today’s renters are deeply engaged in Social Media." Pinterest allows site users to easily pull content from the site and push it back into various Social Media sites which is critical in building a viral marketing channel.
The 365 Connect Technology Platform continues to deliver the ultimate solutions for the multifamily industry with its unique ability to broadly distribute leasing and community information, automatically update content and make the whole process seamless.
"365 Connect strives to place each of its clients’ apartment communities in as many online destinations as possible with automatic, real-time updates, as well as create viral marketing channels through unique and robust Social Media integrations. 365 Connect is committed to its mission to create integrations that reduce operating expenses and increase revenue through attracting leasing traffic and retaining residents," said Kirby.
"365 Connect is proud to align its 365 Connect Technology Platform with Pinterest to create integrations that help fulfill its mission to drive quality traffic to all of the 365 Connect Online Leasing Centers. This powerful and timely addition to the already robust 365 Connect Technology Platform further cements 365 Connect’s role as the leader in creative, leading edge, award winning web-based technology solutions for the multifamily industry," Kirby stated.
Founded by Ben Silbermann, of West Des Moines, Iowa, the site is currently managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. The site is currently invite-only, and is one of the fastest growing social networks in the world with its use of a visually-pleasing “virtual pinboard” interface. Pinterest’s mission statement is “to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.
About 365 Connect, LLC
Headquartered in New Orleans, Louisiana, 365 Connect was founded in 2003 by a team of multifamily housing professionals with wide-ranging expertise in real estate development, management and technology. 365 Connect provides web-based technology solutions to the multifamily industry, with a focus on resident and management interaction and doing business in the digital world. Today, 365 Connect is the leader in designing and delivering an array of award-winning technology platforms that work in unison with each other to market, lease and retain residents in multifamily communities. As an industry leader, 365 Connect has also created a powerful and robust B2B industry platform, MultifamilyBiz.com, which is the place to be for everything touching multifamily housing.