The Ventana Group, a leading provider of integrated public relations, content marketing and social media services, today announced that it has expanded its social media service offering to include vertical market segments, enhanced social acceleration capabilities, and a larger network of new media channels for SEO-optimized content publishing across the web. The company’s patent-pending New Media Engine™, rapidly increases brand awareness, lead generation and Google ranking authority across horizontal and vertical industries for its’ clients. The Ventana Group's Vice President, Joe Austin will deliver a presentation on "Leveraging Integrated New Media for Content Marketing Success" at the Tech Marketing Executive Summit event on Tuesday, May 1.
According to a recent Nielsen Research survey, 38 percent of Americans spend their online time on social networks and blogs - a growing trend which has risen 24 percent over the last 12 months. In addition, 63 percent of Americans use Facebook for corporate purposes. Top marketing executives are painfully aware of the marketing shift and the rise of the B2B social buyer, but only 48 percent of CMOs are prepared to address the integration of marketing, communications and social media to reach their targeted audiences.
The Ventana Group is helping marketing and sales organizations harness the power of integrated content marketing, communications and the volumes of social media, news communities, blogs, microsites, audio/video distributors and more, for greater business value. Companies gain a competitive edge and see rapid results with the Ventana New Media Engine by combining SEO-powered, multi-channel content distribution capabilities to accelerate organic search, lead generation and brand awareness.
The Ventana Group Expands New Media Services to include:
• Vertical New Media publishing channels to support vertical marketing campaigns across a range of industries, including small and medium businesses (SMBs), healthcare, government, legal, and financial services
• 2-5x increase of content publishing over traditional PR and hundreds of backlink placements per campaign
• 195 percent increase in the number of Twitter followers over three months and an increase in video views from 50 to over 2,800 in four weeks
• 10-25 percent lead generation enhancement experienced when integrated with content marketing campaigns
• 25 percent increase in the number of new media channels for extended brand reach across the web
The company also announced it has rebranded as The Ventana Group, merging the two former companies of Ventana Public Relations and Ventana New Media. As a result, The Ventana Group provides integrated public relations, content marketing and social media services that enable companies to rapidly achieve greater brand awareness, lead generation, and category leadership.
“Marketing, communications and social media experts are continually looking for ways to leverage the multiple channels of viral communities to quickly and effectively engage with industry influencers, prospects, partners and customers,” said Sabrina Sanchez, CEO, The Ventana Group. “Focusing on Facebook, Linkedin, Twitter and company blogs alone just won’t do the trick. The Ventana Group helps enterprises integrate marketing content, public relations and social media channels to rapidly increase brand identity and URL authority without unnecessary complexity or cost.”
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The Ventana Group
The Ventana Group (theventanagroup.com) is a leading communications firm specializing in integrated public relations, content marketing and social media. We are laser focused on emerging technologies and establishing companies as leaders in their industries. With a keen understanding of our clients' business challenges, we seamlessly join with marketing operations to achieve measurable, top-tier results. Ventana blends core public relations programs with traditional media, social media and powerful content-driven SEO strategies to drive brand awareness, Google ranking authority and lead generation. This approach, coupled with deep domain expertise, assures that our clients stand out from the crowd and achieve an unprecedented return on investment. The Ventana Group is headquartered in the greater Washington DC area, with offices in San Francisco, California and Austin, Texas.
The Ventana Group and Ventana New Media Engine are trademarks of The Ventana Group. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.