Hearst Magazines, one of the world’s largest publishers of monthly magazines, today announced that the first stand-alone issue of Cosmopolitan for Latinas, a new women’s lifestyle publication targeted at English-speaking Latinas, will hit newsstands nationwide on May 1. Edited by and written for modern Hispanic women, the magazine answers the call of a new generation of Latinas who celebrate both of their cultures, and are seeking content that reflects their unique lifestyles.
Michelle Herrera Mulligan, formerly the managing editor of LasFabulosas.com, is the magazine’s editor-in-chief. Donna Kalajian Lagani, SVP, publishing director and chief revenue officer of Cosmopolitan, will oversee the brand’s advertising and marketing efforts.
“Cosmopolitan for Latinas is the definitive voice of today’s bilingual Latina who is sexy, stylish and intelligent, and wants to see herself reflected in the pages of a women’s lifestyle magazine,” said Herrera Mulligan. “We talk to our readers like a best Latina girlfriend, and cover everything from fashion, food, relationships and careers in a fresh and engaging way.”
Cosmopolitan for Latinas will be a twice-yearly, stand-alone print edition with a cover price of $3.99. Initial distribution will be 545,000 copies, available nationwide, with a strong presence in top Hispanic markets throughout the U.S. A digital edition of the publication will be available on Apple, Zinio and Barnes & Noble e-newsstands.
Beginning in July 2012, targeted copies of Cosmopolitan magazine will feature bonus editorial content curated for the Hispanic female consumer.
“We are taking a pioneering role in delivering compelling media to an audience who isn’t having their needs currently met by what’s out there in the marketplace,” said Kalajian Lagani. “We are uniquely positioned to reach these fun, fearless women, and are confident that they will respond enthusiastically to the premiere issue.”
“Launching new businesses that address the ever-changing needs of consumers is something that we do especially well,” said David Carey, president of Hearst Magazines. “Cosmopolitan for Latinas aligns with the mindset and interest of a growing demographic eager for content tailored specifically for her.”
A blend of front-of-book service pieces, thoughtful features and just-for-her fashion and beauty, Cosmopolitan for Latinas will be broken down into these key sections:
A section dedicated to entertaining quizzes, a list of the can’t-miss Latin events nationwide and highlights of entertaining cultural mash-ups.
Fashion coverage that celebrates the vibrant Latina style. Learn how to play up – and show off –your figure. Get inspired by looks straight off the runway and the streets. Shop for the season’s most coveted accessories.
All the best beauty ideas and tips from today’s pros, curated especially for the unique needs of Latinas’ skin and hair. Read about the newest products and insider tricks for looking your absolute best, whether you’re heading to a club or Sunday church services.
Discover what really makes him tick. Our guy roundtable (“Pregúntalo a Ellos”), and interviews with the hottest Latin male celebrities, will help you decode the mysteries of your man.
Empowering advice on how to navigate complex relationships, whether with your coworkers, friends or familia. Inspiring first-person accounts on overcoming personal hurdles. Career and financial tips to help you put your best foot forward.
A feature well teeming with beautifully shot fashion stories and compelling celebrity interviews.
It’s time for fiesta! Learn easy-to-follow food and cocktail recipes that bring the authentic, regional flavors of Latin culture to life. Pick up a few easy entertaining ideas to try. Plan your next vacación.
Readers also can connect with Cosmopolitan for Latinas on myriad social platforms, including Twitter (@CosmoForLatinas), Facebook (Facebook.com/CosmoForLatinas) and Pinterest (Pinterest.com/CosmoForLatinas). The magazine’s website, CosmoForLatinas.com, will go live on May 1.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (hearst.com, @hearstcorp), one of the nation's largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 87 million adults (Spring 2011 MRI) with its 20 titles. In addition, the company publishes more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.