Free press releases distribution network?

More news: Software
Agency / Source: Baynote, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Retailers Value Analytics to Improve Profits Across Channels and Devices, Yet Tracking the Right Metrics Remains Elusive - New data from e-tailing group and Baynote spotlights e-commerce success metrics that matter most in social, mobile, tablets, and cross-channel - Baynote.com
Retailers Value Analytics to Improve Profits Across Channels and Devices, Yet Tracking the Right Metrics Remains Elusive

 

PRZOOM - /newswire/ - San Jose, CA, United States, 2012/04/23 - New data from e-tailing group and Baynote spotlights e-commerce success metrics that matter most in social, mobile, tablets, and cross-channel - Baynote.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Baynote, a leading provider of personalized customer experience solutions, today revealed new findings in a white paper by the e-tailing group titled,“Metrics Therapy– Details, Dashboards and Diligence.” The paper, which includes data from the e-tailing group’s 2012 Merchant Survey and was developed after completing over 20 in-depth interviews with a cross-section of top retailers, examines how merchants are thinking about and approaching metrics to improve business performance. The paper also features “A Merchant’s Metrics Playbook” to help retailers determine a forward-thinking strategy that takes into account the right metrics and methodologies for running their business.

Baynote collaborated with the e-tailing group to better understand the current state of e-commerce analytics and identify the key metrics that will drive the industry forward. Overall, the report findings revealed that 93 percent of retailers view analytics evaluation as their number one merchandising/navigational priority from a customer retention point-of-view. However, retailers on average have failed to reach optimum data analysis capabilities, citing information silos, limited data access across organizations, and lack of education about which metrics are the most valuable as the top hurdles.

“Data will be the driving force behind growing businesses where gaining a clear picture of one’s customer will suggest ideal marketing and personalization strategies,” said Lauren Freedman, president, the e-tailing group.

Additional findings of the e-tailing group “Metrics Therapy – Details, Dashboards and Diligence,” white paper include:

- It’s about profit, not conversion:
While conversion gets the most attention in media, gross profitability was seen as the top metric, especially in low margin categories where profitability percentage points can have a major impact on overall performance

- Personalization measurement in its infancy:
Retailers increasingly value, and are investing in, personalization technologies yet agree there is an industry-wide need for more sophisticated measurement tactics

- Mobile and tablets delivered:
For mobile and tablets, both traffic and conversion exceeded expectations yet improved optimization across these channels and a better understanding of key metrics will enable retailers to drive growth
In general, retailers are following a “same metrics/different device” approach to metrics, which can work in the short-term, but will become problematic for retailers’ long-term strategies

- Social stuck in measuring “soft ROI,” but looks to evolve:
In social, retailers’ metrics are still focused on the number of Facebook fans and Twitter followers, (78 percent and 61 percent, respectively) not real ROI; retailers cited measuring interactivity and customer preferences as top goals

- Multi-channel view on the horizon:
The ultimate horizon for retailers is to have a holistic 360-degree view of the customer across all touch-points that takes into account interactions and transactions and provides understanding of the most cost-effective ways to reach customers and drive conversion for life

“While retailers are making analytics evaluation their number one priority, the vast majority are still struggling to measure and optimize the customer experience across multiple devices and channels,” said Dan Darnell, vice president of marketing, Baynote. “For retailers, measurement is still a work in progress – our Merchant’s Metrics Playbook is a great resource for e-commerce teams that are serious about taking their analytics capabilities to the next level.”

The e-tailing group and Baynote will be giving a joint webinar on metrics that matter most to retailers, titled,“Metrics Therapy for Merchants,” on Wednesday, April 25th.

About Baynote
Baynote (baynote.com) is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers personalize the shopping experience “in the moment” across touch points, increasing consumer engagement, conversions and order values. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personalization solutions are trusted by more than 300 of the world’s most well-known brands, including, Anthropologie, Bluefly, BT, Campbell’s, Dell, J Crew, Jockey and Urban Outfitters.

Methodology:
The e-tailing group 2012 Merchant Survey was completed by 147 merchants in 1Q12. “Metrics Therapy – Details, Dashboards and Diligence” a white paper by Lauren Freedman of the e-tailing group, was sponsored by Baynote and comprised over 20 in-depth interviews with top merchants in 1Q12.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Baynote, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Retailers Value Analytics to Improve Profits Across Channels and Devices, Yet Tracking the Right Metrics Remains Elusive

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Baynote |
Contact: Press Office - Baynote.com 
408-973-1889 press[.]baynote.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Baynote, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Baynote, Inc. / Company Profile


Read Software Most Recent Related Press Releases:

LDiscovery Completes Acquisition of Kroll Ontrack
SYSPRO Opens a New Office in Nairobi, Kenya
Rocket Servergraph Professional Now Supports IBM i
JDA Solutions Selected by Coca-Cola FEMSA Mexico to Support its Innovative Supply Chain
CommutAir Leverages The Weather Company, an IBM Business, to Harness the Power of Big Data from the Tarmac
Leading Independent Research Firm Cites TIBCO as a Strong Performer in Insight Platform Report
Saba Named a Leader in Learning and Performance Management
Infor Recognized as Top Retail Software Provider in 2016 RIS News LeaderBoard
IBM Debuts Blockchain Ecosystem to Help Accelerate Growth of Networks on Hyperledger Fabric
Permanent TSB to Improve Contact Centre Performance and Compliance with Noble Systems Composer Real-Time Speech Analytics

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com

Visit  JobsWare.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today