PRZOOM - /newswire/ -
New York, NY, United States, 2012/04/17 - Gina Garrubbo has joined Hearst Magazines International (HMI) as senior vice president, Hearst Global Women’s Digital Advertising Network, it was announced today by Duncan Edwards, HMI’s president and CEO - Hearst.com.
Garrubbo has been consulting for Hearst on strategic development in the digital advertising space since January 2012. She assumes her new role today and will report to Edwards.
As SVP of Hearst’s Global Women’s Digital Ad Network, Garrubbo will leverage HMI’s network of 190 websites worldwide to offer advertisers an opportunity to communicate their messages across boundaries and target consumers by geography, brand or demographic information. Commenting on the appointment, Edwards said,“Gina’s considerable experience and expertise in the digital content and advertising worlds will enable us to offer simultaneous execution of advertising across the world in a premium, scale environment. I’m very pleased to welcome her to our management team at Hearst Magazines International.”
Over the past 25 years, Garrubbo has helped launch brands, build teams and create new business models in television, digital and social media. Most recently, she advised a number of companies in addition to Hearst Corporation, including BlogHer Inc. and Tristar Products Inc., on strategic growth opportunities through her own consulting practice.
From 2007 to 2011, Garrubbo was executive vice president of BlogHer, the largest multi-platform community for women in social media, where she built the company’s advertising sales and operations divisions and pioneered many of the marketing programs that enable brands to leverage BlogHer's large and influential audience of bloggers and tech-savvy women.
Prior to joining BlogHer in 2007, Garrubbo co-founded Natural Beauty Innovations and launched TERRALINA, a luxurious and natural line of skincare which was given the Green Award by ELLE magazine. She continues to serve on the company’s board of directors.
Before that, Garrubbo held executive vice president positions at Oxygen Media, where she repositioned the company's existing advertising sales division and rebuilt the sales and marketing infrastructure, and at Women.com (acquired by iVillage in June of 2001), where she built the company's dedicated advertising sales unit, initiated the company's international and affiliate divisions, and helped the company create new ways to expand its product offerings and increase revenue.
Garrubbo has also served as a divisional vice president of Discovery Communications, responsible for building the eastern advertising sales for the company’s online and cable franchises. Garrubbo started her career in broadcast television with ABC, in barter syndication at MTV and Action Media Group and as a national television buyer at Wells, Rich, Greene and McCann-Erickson in New York.
Garrubbo added,“Working with Duncan and his team for the past several months has been a joy and I’m thrilled to be coming on board in an official capacity to expand the global opportunities available to our advertising partners around the world.”
About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International, a unit of Hearst Corporation (hearst.com), publishes more than 300 editions for distribution in more than 100 countries. Major titles include powerful brand equities like Cosmopolitan and ELLE, both international super-brands with more editions than any other women’s magazines in the world; ELLE DÉCOR, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men’s Health and Runner’s World in the U.K., Grazia and Madison in Australia, and The Robb Report in Russia and China. In Great Britain, a wholly-owned subsidiary, Hearst Magazines UK, publishes 22 magazines and 21 digital assets. Hearst Magazines publishes 20 titles in the U.S.