Rise Interactive’s FeedPro Paid Search Solution ranked it as a finalist for the ITA CityLIGHTS New Concept Award category. The FeedPro feed management is an industry leading technology which optimizes Paid Search Marketing for ecommerce inventory-related inefficiencies. With the combination of inventory product feeds and licensed competitive pricing data, FeedPro allows advertisers to achieve maximum profitability with their Paid Search campaigns.
The ITA received a record-setting number of nominations this year, with the ITA’s panel of judges selecting the top entries in each of nine award categories.
Jon Morris, CEO of Rise Interactive stated,“Rise Interactive’s nomination as a finalist in the 2012 ITA CityLIGHTS Awards is a great honor. I am extremely pleased with the Rise Interactive team’s hard work and innovation over the past year. I know I can speak on behalf of Rise Interactive and say that we are proud to be part of the growing technology community in Illinois.”
“It was no easy feat for the judges to determine the finalists for each award,” said ITA CEO Fred Hoch. “The past 12 months have been a time of unprecedented growth, accomplishments and innovation in Illinois, and this energy is reflected in the quantity and quality of CityLIGHTS awards nominees.”
Public voting is online at surveymonkey.com/s/CLVOTING through April 25. Winners are determined by a blended score based equally on public voting and the judges’ panel in all categories except the CityLIGHTS award, which is selected by the ITA Board of Directors.
Winners will be announced at the CityLIGHTS Awards Gala Thursday, May 10, 2012, in the Great Hall at Union Station in Chicago. The gala, which sold out last year, attracts more than 700 people from 400 organizations including business owners, investors, legislators and policymakers.
The panel of judges consists of 68 esteemed technology leaders including Dan Lyne, World Business Chicago; Patricia Anderson, Apartments.com; Howard Tullman, Tribeca Media FlashPoint Academy; Ed Domain, Tech.li; Mark Achler, Redbox; Jai Shekhawat, Fieldglass; Irv Shapiro, Ifbyphone; Lance Pressel, the Chicagoland Chamber of Commerce; Roger Liew, Orbitz Worldwide; Ross Kimbarovsky, Crowdspring; and Troy Henikoff, Excelerate Labs.
There are nine award categories: The CityLIGHTS award; CEO of the Year; Technologist of the Year; the Newcomer award; the Rising Star; the Lighthouse award; the New Concept award; the Best Strategic Use of Technology award; and the Prominent Woman in Tech award, the 2012 write-in award category.
About Rise Interactive
Rise Interactive (riseinteractive.com), founded in 2004, began in the traditional interactive marketing space where it excelled in the key channels of digital marketing (including Paid Search, SEO, Link Building, Display, Email, Mobile, Affiliate and Social Media), while maintaining a focus around Web Analytics and optimization. As the company evolved, Rise developed a pioneering concept, Interactive Investment Management, with an unrelenting focus on ROI and better access to analytics, while taking a holistic approach that is both channel and technology neutral. Through its research and proprietary technology, Rise Interactive has become the trusted advisor in managing the interactive portfolio for some of the world’s best-known brands including ConAgra Foods, Lexmark, NorthShore University HealthSystem, Dale Carnegie Training, Ulta Cosmetics and Abt Electronics.
About the ITA
The Illinois Technology Association (illinoistech.org) is a driving force behind the growth of Illinois' vibrant technology industry. We are relentless in championing the development and application of technology, from start-up companies to industry leaders, leveraging the transformative nature of technology to revolutionize industries. ITA uniquely capitalizes peer-to-peer collaboration, networking, and access to experts across the breadth of business to cultivate the Illinois technology industry. The unique and powerful integration of these valuable and experienced resources differentiates the ITA as a source of accelerated growth for the technology industry of Illinois.
Dorothy Radke, Marketing & Communications, ITA, +1.312.924.1044, dradke[.]illinoistech.org.
Phil Corbett, Marketing, Rise Interactive, +1.312.646.1281, phil.corbett[.]riseinteractive.com.