Quiterian, the leading European developer of advanced and predictive analytics software for non-technical users, announces the launch of Quite4me, cloud computing software specially designed for marketing professionals, that allows them to have a comprehensive customer behavior knowledge by integrating data from multiple sources (emailing, demographics, CRM, ERP, Web), including social media networks like Facebook and Twitter.
Quite4me recently launched by Quiterian, it's an agile and self-service software specially designed for marketing departments of companies from all sectors that are searching for new ways of making faster and better decisions, based on a comprehensive knowledge of consumer behavior. The suite of advanced and predictive analytics techniques of Quite4me are also very useful in digital marketing agencies and eCommerce companies for developing in an easier way channel optimization, ROI calculation, cost per acquisition (CPA) and cost per lead (CPL), conversion rates, tendencies analysis, shopping cart, among others.
In terms of structure, Quite4me boasts of gateway connectors to various data sources which provides easy monitoring of Twitter accounts and keywords, in depth demographic analysis by country, and comprehensive management of campaigns across the integration with campaign management software and emailing platforms. In addition, Quite4me integrates data from CRM, ERPs, Web analytics, social media networks and any other sources that analysts might want, in order to have all valuable data in one place.
Quite4me's advanced analytics techniques offers marketers the ability to obtain instantly key information that can help them attract, understand and retain most valuable customers. With a simple drag & drop they can perform smart segmentations in just a few minutes, detect cross-selling opportunities, manage campaigns, analyze customer churn, forecasting, discover tendencies and hidden patterns. Also, through sentiment analysis marketers can identify who are their main influencers in social media networks, which are the most active accounts, how many followers they have and how many follow their competitors, discover clients 'opinion regarding certain product / service, and much more.
Quite4me offers through their website quite4me.com a 30 day free trial, with which analyst and marketing professionals can try out and see for themselves all the advantages of Quite4me, and how in a very simple and agile way they can obtain a 360º vision of their clients, based on predictive analysis of preferences, sentiments and behavior patterns of their customers.
Founded in 2003, Quiterian develops, markets and supports Quiterian Analytics, a self-service and agile Business Analytics (BA) software that includes advanced and predictive analytic techniques, and is capable of analyzing large volumes of raw data at record-breaking speeds. Primary users are Tier-1 and Tier-2 large enterprises with big data. The platform’s simplicity and intuitive interface enables business users to leverage their power without involving IT resources.
Quiterian Analytics was mentioned in Gartner’s Magic Quadrant for BI Platforms 2012 report for: “providing data discovery tools with predictive analytics, and allowing business analysts to conduct -visual data mining- without relying on the specialized skills of a data scientist”.
Quiterian (quiterian.com) also designs specific business solutions customized to its customers’ needs regardless of their operating sectors (eCommerce, telecom, health, financial, insurance, utilities, retail, public transportation, and logistics), delivering high strategic value, competitiveness and efficiency.
Quiterian customers include leading companies in their sectors (Station Casinos, El Corte Inglés, BBVA, La Caixa, Telefónica, Vodafone, Orange, Volkswagen, Bayer), plus highly advanced government institutions: public transportation, tax-agencies, health and public safety.
The company’s US Headquarters offices are in Miami (FL). Corporate headquarters are in Barcelona, Spain. In 2010, Quiterian continually increases their international expansion process, broadening their reach through their worldwide Quiterian Business Partner Network.