Previously tasked with running TNS’s award-winning Digital Life study across 60 markets for the past two years, Joe has an excellent understanding of both the digital consumer and a strong and varied background in both market research and business development within TNS globally.
He joined TNS UK as a graduate trainee in 2007. He quickly became a Technology Consultant, playing a key role on accounts including B2B, B2C, and enterprise technology providers.
Maureen Duffy, CEO of TNS UK said: “We are very fortunate to have someone with such relevant and impressive commercial acumen as Joe joining the team. He has a unique perspective on our global syndicated research projects, and deep experience of the individual products within our Digital portfolio. One of Joe’s key responsibilities right from the start will be to reinforce our position as a key player in Digital, and to bring his experience to bear in such key areas as our upcoming Mobile Life study, for the UK market.”
Joe Webb said: “My focus as Head of Digital at TNS UK will be to help brands get closer to their consumers, whether that be through the integration of our existing digital expertise to deliver on our promise of enhanced consumer research, or the strategic use of our core product offerings to improve retention and sales for our partners and clients.”
In his new role at TNS UK, Joe will jointly report to acting Group Director of Client Services, Nicole Duckworth, and CEO Maureen Duffy.
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Kantar (kantar.com) is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.