Openet, a leading provider of Service Optimization Software (SOS) to tier one communications service providers (CSPs), has again been named the global revenue leader in Infonetics Research’s Policy Management market share, size and forecast report. This survey ranks policy management vendors by market share and analyzes the overall landscape.
This is the second year in a row that Openet has been named the top company for this report, despite a growing number of competitors entering the market. This is a result of Openet’s innovation and the subsequent unique value of its policy management product, Openet’s pedigree in engineering scalable decision-making systems and Openet’s proven performance in deploying solutions for tier one carriers.
“The worldwide policy market is growing quickly, and the majority of that growth is concentrated in the wireless policy space,” said Shira Levine, directing analyst for next-generation OSS and Policy at Infonetics Research and author of the report. “Mobile operators are no longer simply equating policy management with bandwidth management; they’re increasingly viewing policy as a tool to monetize their next-generation networks by enabling value-added capabilities and new service models.”
In past years, operators focused on using policy to optimize network efficiency and reduce operating expenses. Policy’s role is now expanding to enable revenue generation through new business models, though improved customer experience, and through streamlined deployment of new networks and technologies such as LTE. The policy market grew more than 40 percent to $588.8 million in 2011, as marketing and IT departments joined network operations as buyers.
“The policy market is growing not only in revenue, but in the number of competitors,” said Michael Manzo, CMO of Openet. “Despite a flood of new offerings on the market, Openet has come out on top once again due to our continued dedication to policy innovation and key deployments of our ‘trifecta’ of policy, charging and subscriber data management.”
For more information on Openet’s Policy Manager, please visit openet.com/policy.
Openet (openet.com) is a leading provider of Service Optimization Software (SOS) tailored to meet the evolving needs of communications service providers, or CSPs, including wireless, wireline and cable network operators. Openet’s integrated, high-performance software solutions provide real-time policy management, rating, charging and subscriber data management solutions to enable real-time, contextual network resource allocation and monetization decisions based on information about the end user and the service being used. CSPs use Openet’s SOS solutions to enhance quality of service, create a more personalized end user experience, develop new business models and dynamically control network resources. Openet’s SOS solutions are used by more than 80 customers in 28 countries.