Cision, the leading provider of PR software, services and tools for the marketing and PR industry, today announced that Cision campaign management software has been selected as a finalist for 2012’s Best Marketing/PR Solution by the CODiE Awards, the software industry’s only peer-reviewed awards competition.
Cision software – which in January was named 2012’s Best Online Business Information Service by the CODiE Awards and its sponsor, the Software and Information Industry Association (SIIA) – also is the reigning winner of the 2011 CODiE as Best Marketing/PR Solution. The honor “recognizes the best solution for management of customer, promotional or media communications.”
“The judges selection of Cision as one of 2012’s best marketing and public relations software solutions demonstrates our ongoing determination to anticipate and meet our users’ changing needs as social media continues to radically integrate the traditional marketing mix,” said Hans Gieskes, President and Chief Executive Officer of Cision AB.
“Since Cision won the 2011 CODiE Award as Best Marketing/PR software, we’ve introduced new ways for people to manage earned and owned media, such as the industry’s most meaningful Influencer Rating, and content marketing capabilities through Social Publish,” he said. “We’ve extended Cision to the world’s top mobile platforms and launched new content-driven search. We’re expanding the Cision Media Database, adding thousands of new profiles of digital influencers who are critical to shaping brands’ reputations, and we’ve enhanced Cision’s speed, performance and personalization capabilities. Our selection as a 2012 category winner and finalist shows that Cision remains the best campaign management solution of its class.”
Cision has won four CODiE Awards since becoming eligible to compete in 2009. In addition to its 2011 and 2012 awards, Cision was judged Best Online News Service in 2009 and the Cision Social Media Dashboard won a 2010 CODiE Award as Best Social Media Aggregation Service. Cision also won the 2010 Product Development of the Year Award from the United Kingdom’s Data Publishers Association (DPA). The winner of the 2012 Best Marketing/PR Solution CODiE Award will be announced by the SIIA on May 10.
Cision’s integrated campaign management software has been adopted by over 30,000 users in more than 20 countries since its launch in October 2007. It is available in nine languages and used by 49 of the top 50 PR agencies, corporations, nonprofits, universities and solo practitioners.
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011.