• Raman Ramachandran to drive ambitious growth strategy;
• Samruddhi approach as business blueprint for the region.
In his new role, Ramachandran will drive the division’s ambitious growth plans in the region, which saw an 11 percent increase in sales last year.
“Raman has made enormous contributions to BASF since he joined in 2000,” said Markus Heldt, President of BASF Crop Protection. “He was instrumental in putting together our growth strategy for India and subsequently for the entire Asia Pacific region.”
Ramachandran, who received a PhD in Agriculture from the Waite Agricultural Research Institute, University of Adelaide, Australia, joined BASF in 2000 and has held various senior management positions in the Asia Pacific region.
Last year, BASF announced a new annual sales target of €1 billion by 2020 for the Asia Pacific region. One integral piece of this growth strategy has been the Samruddhi farmer training and business program.
The Samruddhi program began in 2007 in the province of Madhya Pradesh, India. It connected BASF agronomists with 30,000 soybean growers to boost their yields and profitability sustainably. Five years later, the program now involves over 225,000 soybean, onion and potato farmers across India, Sri Lanka and Indonesia. It serves as a blueprint for business growth throughout the Asia Pacific region and other emerging markets.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111, 000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).
About the Crop Protection division
With sales of € 4.1 billion in 2011, BASF’s Crop Protection division (agro.basf.com) is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Follow us on twitter: twitter.com/basfagro .