PRZOOM - /newswire/ -
Miami, FL, United States, 2012/03/07 - BAWLS Guarana has made it to Mexico. Tiendas Sindicales, the 1,500 Superstore Grocery Chain catering to factory workers in 1,500 Maquiladora factories mostly owned by American Fortune 500 companies will now be offering BAWLS Guarana.
BAWLS Guarana will now be available in the Superstore Grocery Chain Tiendas Sindicales Mexico’s free Trade Zone catering to 1.5 million factory workers in 1,500 Maquiladora factories mostly owned by American Fortune 500 companies.
The chain has been awarded a ninety-nine year contract by the Mexican Labor Union to supply union employees at each factory with grocery products such Meat, Poultry, Dairy, Produce, Cooking Ingredients, Bakery, Confectionery, Grains and Pastas and Beverages in addition to Clothing, Furniture, Electronics, Appliances, China and Tableware, Gift items, Luggage and Handbags, Fragrances and Cosmetics, Sporting Goods and Toys.
This is one more accomplishment toward broadening the reach of the BAWLS Guarana line of products geographically as well as in adding exposure to a new audience. This market segment will serve as a rubric for demand and be a good indicator of the potential for further expansion into the new country and adjacent regions. As BAWLS continues to grow and expand, not only domestically with the addition of new DSD partners and chain stores, it is also branching out onto the international stage. In addition to Mexico, BAWLS can also be found in Canada, The Pacific Islands and the Netherlands.
Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Miami, FL, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US. BAWLS Guarana is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest.
Company mission: The mission of BAWLS (bawls.com) is to manufacture a highly caffeinated premium portfolio of beverages utilizing only quality ingredients and exclusive packaging. To provide fuel, refreshment and flavor while inspiring memorable moments to our existing fans, and everyday striving to reach the grip of new fans. To provide growth and enrichment to our employees and business partners by conducting business with integrity, fairness and honesty.