PRZOOM - /newswire/ -
Pittsburgh, PA, United States, 2012/03/01 - Pittsburgh SEO Company ProFromGo Internet Marketing announced that it has officially entered into the new but rapidly growing online reputation management arena because of ORM's intensely close relationship with search engine optimization.
ProFromGo – a Pittsburgh SEO company – announced that it has officially entered the Online Reputation Management arena. The move comes following a period of significant growth for the internet marketing company that included a 100% increase in the number of client requests for ORM services. ORM is closely related to search engine optimization, the company said on Monday.
"The tools that are used to manage the reputations of both small and large companies on the web are, in essence, nothing more than SEO strategies. In fact, they're identical." Says RJ Hudson, Chief Editor for the search engine optimization firm.
Reputation management is nothing new, but the online version of it is obviously as new as the internet. ORM refers to deliberate acts intended to help manage the public relations of a particular company or website. In an internet-based world where leaving a negative review is all too easy, some companies and individuals unfairly develop a bad reputation because of the malicious efforts of a minority of detractors.
Additionally, the professionalism and entire reputations of websites and online businesses have been called into question when disgruntled employees, feuding family members or spouses, and even competitors have posted negative reviews, comments or other damaging information publicly. In some cases these examples of bad PR are easier to find than the company's website itself.
According to Chris Vendilli, founder of ProFromGo, these negative items can be successfully and quickly removed if the right actions are taken at the right time;
"If a company has bad reviews, attacks from former employees, competitor slander or any other PR nightmare, we can make all of that disappear – legally and with absolute integrity."
But Vendilli also added a warning;
"How you handle your online reputation problems is even more important than the effect the negative publicity had in the first place. In fact, we've found time and again that we can turn a bad situation into really good press for some companies."
However, some in the industry argue that ORM companies aren't always doing the right thing. In fact, according to the Online Reputation Management entry in Wikipedia;
"A countervailing service is emerging which exposes reputation information suppressed by online reputation management companies."
But according to Chris Vendilli, the line must be drawn at personal integrity;
"We only select ORM projects where we feel the attack or poor publicity is unfair, unjustified, false, or is an example of slander. However, if you want to use the opportunity to address the situation in a public format and attempt to win your audience over by taking responsibility for your actions, then we can help with that as well. Reputation management isn't just about making bad press disappear; it's about handling that bad press in a way that will win the day."
ProFromGo is a Pittsburgh-based Internet Marketing firm specializing in search engine optimization and web design.