As today's enterprises grow increasingly global with workers, partners and customers located around the world, businesses must support flexible, cost-cutting and effective communication and collaboration on all fronts. To succeed in this fast paced, evolving environment, organizations require a functional solution that lets users bridge geographic and cultural boundaries through a single interface. Video conferencing, especially, brings together remote workers for face-to-face communication and promotes stronger business relationships, among other benefits.
Frost & Sullivan's whitepaper, Identifying the Value of Video Collaboration: Critical Steps for Supporting Social Business, analyzes advanced communication and collaboration applications that are changing the way workplaces function in day-to-day operations. The research finds that through utilizing next generation tools, such as video conferencing, enterprises can expect to bolster the bottom line, cut down on decision periods, reduce costs and boost productivity.
In a time when many employees work remotely, travel often and collaborate frequently with clients, partners and colleagues around the globe, interconnectivity plays an important role in employee performance. Companies must support this cultural and technological shift to ensure their teams are equipped with modern tools to manage the advanced challenges. Additionally, travel expenses are constantly on the rise while markets continue to level out, requiring superior communication tools to sustain ease of production and create meaningful partnerships.
"From our examination of the workplace, we found that companies adopting strategic collaboration tools now will be two to five years ahead of the competition," said Frost & Sullivan Vice President of Enterprise Communications & Collaboration Research Melanie Turek. "Forward thinking organizations are seeing measurable value in advanced communications solutions that allow for true collaboration, leading to enhanced thought leadership, customer support and productivity."
Businesses are also reevaluating how they approach meetings and collaborative work. Today's employees don't always want or need pre-planned meetings with prepared agendas; today, they must be able to function on an ad hoc basis, with the flexibility and accessibility they need to quickly solve problems and make decisions.
"Video conferencing supports the shift in the way people work, allowing participants in different time zones and locations to not only increase personal interaction, but also to share data and information via social business," said Turek. "This saves employers the overhead and loss in productivity caused by constant travel, and companies can see a reduction of capital, infrastructure, operational and energy costs with hosted video conferencing solutions."
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