World-leading insights consultancy, TNS has today announced an agreement with UNIMER to extend its capabilities in Central America.
UNIMER has 25 years of experience in the region with offices in Costa Rica, El Salvador, Panama, Guatemala, Nicaragua and Honduras. Over 30 professionals draw on their solid knowledge of local culture to develop strategic insights tailored to the local market.
Delivering insights to some of the leading brands in Central America since 1987, TNS has specific expertise in qualitative, innovation, brand & communication, retail & shopper and stakeholder management which it uses to advise clients on ways in which to grow their business.
Under this new agreement, UNIMER will support the TNS Central America client service team responsible for global accounts and will represent TNS in the region, allowing UNIMER’s existing client base to have access to TNS’s network, consultants and global business solutions.
“Uniting TNS’s and UNIMER’s client services teams and combining TNS’s global solutions with UNIMER’s operational excellence will really strengthen our offer in the region, enabling us to extend our market leading approach to more clients throughout Central America,” said Ignacio Galceran.
“We are delighted to announce our partnership with TNS, which heralds a new era in UNIMER’s history,” said Carlos Paniagua, President of UNIMER. He continued,“Our clients are eager to benefit from access to TNS solutions and we are all excited about sharing our insights with more global clients.”
TNS helps clients to grow their business by defining opportunities to increase loyalty and additional spend from existing customers, attract and convert new customers innovate products and services, or enter new markets.
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
UNIMER (unimercentroamerica.com) is a leading market research and public opinion company. This year the company celebrates 25 years of existence; talking to, getting to know and understanding the market and giving advice to clients supporting their goals and aspirations. UNIMER accompanies the clients through a complete journey of knowledge and innovation that ensures that brands, services, products and the companies themselves are successful and perpetuate.
Kantar (kantar.com) is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.