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PRZOOM - /newswire/ -
King of Prussia, PA, United States, 02/21/2012 - Through its excellence in covering trends in convenient care, ADVANCE for NPs & PAs was selected to partner with Merchant Medicine to conduct research on the opinions of NPs and PAs regarding the convenient care model of care.
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Conducted by ADVANCE in the third quarter of 2011, the results of this exclusive research were highlighted in the January 2012 issue of ADVANCE for NPs & PAs and are available on the ADVANCE website. Detailed results of this study were also presented at the ConvUrgentCare Strategy Symposium (January 23-25, 2012) by Jennifer Ford, senior associate editor and convenient care columnist for ADVANCE for NPs & PAs.
The majority of respondents voiced a positive view of the convenient care clinics and would be willing to work in one. And, nearly 70% of respondents look at retail clinics positively.
Merchant Medicine is a research and consulting firm that focuses on non-emergent acute ambulatory care without an appointment. They help health systems and physician groups, and investors and suppliers, sort out their strategic options in the face of the growing convergence of convenient care, urgent care, work-site care, primary care and emergency medicine. Merchant Medicine coined the term ConvUrgentCare™ to capture what is happening in the field.
"Since the early days of this important healthcare delivery concept, ADVANCE for NPs & PAs has led the way in coverage of the convenient care industry. We are proud to work with Merchant Medicine to collect data on NPs and PAs who are working in, or considering job options in, this emerging industry,” says Michelle Perron Pronsati, editor of ADVANCE for NPs & PAs.
Located in King of Prussia, PA, ADVANCE serves doctors, nursing and allied healthcare professionals throughout the U.S. The company engages the healthcare community with print and digital magazines, websites, e-newsletters, online and in-person career events, custom communications and promotional services, a popular retail store and more.
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mpronsati[.]advanceweb.com 
