Sage India, a leading supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) Solutions to medium and large organizations, has revealed that the successful implementation of Sage CRM across the operations of Spectranet, a leading Internet Service Provider in India offering private network convergence services. The implementation has given Spectranet new found confidence to achieve a higher business growth rate; driven in by CRM advantages like improved lead generation and sales follow up. This has led to the creation of a stronger sales team and the development of a more strategic marketing campaign.
According to Spectranet senior executives, the company was in search for a highly reliable sales force automation system accompanied by marketing management campaign system that would seamlessly integrate with other existing data systems. Also, Spectranet detailed a demand for a workflow based system, which in turn would provide the company’s operations with escalations and notifications based on criterions and time.
WoodApple, Sage’s India based implementing partner, recommended the use of Sage CRM, an easy-to-use, feature-rich, wireless and Internet-based suite of applications that provides enterprise-wide access to vital customer, partner and prospect information anytime, anywhere. Once implemented, Sage CRM would give Spectranet more control, choice and information than ever.
“When we were told about Sage CRM, we thought it was almost made for us,” said Sunando Bhattacharya, Head of Marketing & Business Technology, Spectranet. “We realized that Sage CRM is basically a web technology platform, which provides certain standard functionalities of sales force automation, marketing and customer support as default while the rest can be customized or built on the platform. This is what gave us the confidence that we can now able to have a single system as the interface to majority of our customer facing team and the other specialised applications can be in the back office talking to Sage CRM either to fetch or push data."
WoodApple supervised the installation and implementation of the Sage CRM solution suite, which comprised of a 178 user pack of Sage CRM and is currently using Activity Management, Lead Management and Opportunity Management modules. The implementation of the software suite includes key functionalities like leads processing, opportunity progress, campaign management and case logging / management. The installation process took nine months to complete, which included the need to fine tune the applications and integrations before starting the first trial run. The implementation was performed through phases, starting with sales and marketing and was later followed by customer support. As a result, Spectranet has reported an increase in both efficiency and productivity, followed by improved operations as driven in by the key automation of processes.
“Working with Spectranet, which is widely known as one of the leading internet service providers of India, was a real privilege for us. During the post-implementation process, we were able to get a better understanding of what they needed in their operations and how they could improve and at the same time, integrate key processes. Implementing Sage CRM not only gives them the advantage of being one step ahead of their competition but also consolidates their relationship with customers and partners,” said Debajit Roy, CEO, WoodApple UnikSolutionz.
“We are glad that Spectranet has expressed their satisfaction in using Sage CRM. Now equipped with a world class fully reliable CRM solution, one of India's leading ISPs has the advantage to keep a more integrated approach in collecting data. We applaud Spectranet's strategic move in taking a bold step towards automation and we are committed in helping them succeed by leveraging Sage CRM's broad suite of solutions across their operations,” concluded Vikram Suri, Managing Director for India & Middle East, Sage.