BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is pleased to announce Manel Baranera has joined the company as Chief Financial Officer for European Operations, effective as of February 1, 2012.
As CFO, Mr. Baranera will lead the company’s European controllorship, manage BlueStar’s European investments and capital structure, and offer insight into the development of future financial plans affecting the European region. Mr. Baranera will also oversee BlueStar’s European budgets and forecasting, cultivate and maintain credit line relationships, and help fuel projected growth across Europe for 2012 and into the future.
Mr. Baranera has a background in accounting, finance and business management. He also has extensive experience in the RFID and ADC industries, serving as CEO of Datopack, a leading Spanish distributor of RFID technology, where he managed three separate solutions lines. Mr. Baranera was previously CFO at Impuls ID Distribution as well, handling structured and managed financials for six companies in five countries.
“Our strong financial position has been instrumental in BlueStar’s global growth. Manel will focus on maintaining this strength in the midst of significant regional economic headwinds,” said BlueStar’s Vice President of Finance, Doug Bivins. “With more than 15 years of experience in distribution, Manel’s industry knowledge and leadership will play a key role in the financial oversight and structure of our European region.”
Mr. Baranera will work from BlueStar’s Barcelona office. He is fluent in Catalan, Spanish, and English, and holds degrees from Universitat Autònoma de Barcelona, Universitat Pompeu Fabra, and New York University.
BlueStar (bluestarinc.com) is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals.