Free press releases distribution network?

Agency / Source: MSLGroup

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



41st Parameter Expands Silicon Valley Operation with Two New Executives - 41st Parameter, the global leader in device recognition technology used in fraud prevention and digital marketing, today announced the expansion of its executive leadership team - The41st.com
41st Parameter Expands Silicon Valley Operation with Two New Executives

 

PRZOOM - /newswire/ - London, United Kingdom, 2012/02/14 - 41st Parameter, the global leader in device recognition technology used in fraud prevention and digital marketing, today announced the expansion of its executive leadership team - The41st.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

New hires bring deep experience in digital advertising, mobile and cloud-based enterprise solutions

41st Parameter, the global leader in device recognition technology used in fraud prevention and digital marketing, today announced the expansion of its executive leadership team with the addition of Karen Dayan as vice president of corporate marketing and James Lamberti as general manager of the company’s digital marketing division: AdTruth. Formerly vice president of marketing at Criteo, Dayan will be responsible for enhancing the company’s product and strategic marketing efforts. Lamberti – who joins AdTruth from InMobi, where he was vice president of global marketing and research – will be responsible for managing the company’s rapid growth in the digital marketing industry.

“Both Karen and James have demonstrated the uncanny ability to recognise where the world is going before it gets there,” said Alan Naumann, chief executive officer at 41st Parameter. “The experience they bring – with Karen’s unique combination of advertising and enterprise software insight, and James’ deep expertise in analytics, marketing, and mobile technology – will be invaluable as we apply our proven technology to the digital marketing space and continue to grow our online fraud prevention business for the world’s most respected brands.”

Dayan joins 41st Parameter from Criteo, where she served as vice president of marketing and was responsible for the development and execution of the company’s global marketing strategy. She played a key role in positioning Criteo in the performance display ecosystem, helping propel the company from $20 million to more than $200 million in worldwide revenue. Prior to Criteo, Dayan spent 14 years at Microsoft in several senior management roles spanning program development, product marketing and enterprise SaaS marketing in the US and abroad.

Before joining AdTruth, Lamberti was vice president of global marketing at InMobi – the largest and fastest growing independent mobile ad network – providing him with unique insights into the evolving mobile ecosystem. Prior to InMobi, Lamberti’s positions include senior vice president at comScore, one of the global leaders in understanding web usage, where he focused on analytics, tracking and privacy. He also gained consumer packaged goods experience as an executive with The Clorox Company.

About 41st Parameter
In a world where people are increasingly reliant on a variety of internet-connected devices for everything from banking to booking travel to shopping, preventing online fraud and creating relevant customer experiences are constant and complex business challenges. 41st Parameter (the41st.com), the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. The company’s FraudNet platform protects businesses from fraud before it happens. AdTruth, the company’s digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone. To learn more about digital media solutions from AdTruth visit AdTruth.com/.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: MSLGroup

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


41st Parameter Expands Silicon Valley Operation with Two New Executives

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Lennard van Otterloo - MSLPR.co.uk 
+44(0)20 7878 3210 lennard.vanotterloo[.]mslgroup.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MSLGroup securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From MSLGroup / Company Profile


Read Marketing/Newswire/PR Most Recent Related Press Releases:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com

Visit  BizJobs.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today