The Indian UPS market is a growing and competitive one where both multinational and Indian suppliers are jostling for space. The competitiveness in the market is intensifying, with barriers to the entry of new participants, especially in the up to 20kVA power range, becoming lower. The biggest challenges faced by UPS manufacturers will be cheap imports from China and Taiwan as well as rising raw material prices.
New analysis from Frost & Sullivan (powersupplies.frost.com), India UPS Market, finds that the market was worth $528.5 million in 2010-11 and estimates this to reach $828.2 million by 2017-18.
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"The UPS industry is advancing towards providing various value added services such as power quality audit, thermograph survey and remote monitoring services due to the increasing demand from IT/ ITeS, manufacturing as well as government and infrastructure end users," remarks Frost & Sullivan's Energy & Power Systems Analyst. "The industry is also moving towards an efficient battery management environment and proper monitoring of batteries, thus extending battery life."
Sizeable demand from IT/ITes, government and manufacturing sectors is anticipated to drive the UPS market. The penetration of the IT/ITeS sector in tier 2 and tier 3 cities and the computerization initiatives of the Government in various departments will be key to pushing uptake levels.
Customers are increasingly seeking a single-point solution for their total power protection needs. Hence, another trend in the market is that of UPS suppliers upgrading themselves to become total power solutions providers.
Cheap imports from China and Taiwan, paralleled by mounting raw material prices, will pose significant challenges to Indian UPS manufacturers. The increase in battery prices, coupled with rising manpower costs, has resulted in UPS suppliers struggling to maintain their margins.
"There is a considerable amount of price pressure in the UPS market," cautions the Analyst. "The presence of a large number of unorganized suppliers with lower priced product offerings has resulted in stiff competition in the domestic/SOHO segments, especially in the less-than-1 kVA and 1-5 kVA segments."
Different end users of UPS have specific applications and, hence, they expect product customization to suit their requirements.
"It will be important for suppliers, therefore, to offer customized solutions to end-user groups," concludes the Analyst. "This will help them survive and sustain higher growth rates in this fiercely competitive market."
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