Australia's leading value furniture manufacturer and retailer, Fantastic Furniture has released a new mobile channel to facilitate increased mobile traffic to its popular website.
"Over the past 12 months, we have witnessed a twenty percent increase in mobile traffic to our website. We decided to help make life easier for our mobile browsing customers by building a new Mobile channel," said Mr Harry Bolanakis, national marketing communications manager, Fantastic Furniture.
Fantastic Furniture engaged leading mobile technology company, 2ergo Australia to build the new channel.
"We are delighted to have been appointed by Fantastic Furniture, the third largest furniture retailer and manufacturer in Australia, to help them take the initiative to be the first amongst their competitors to develop a Mobile website," said Mr Glen Wilson, Head of Business Development, 2ergo Australia.
The new easy-to-use mobile website is designed to help guide customers through Fantastic Furniture's complete range, including the entire fabric selection, allowing customers to make purchasing choices whenever and wherever they are. The key elements include detailed product information, packages,'view current promo','view TV ads', social media, sharing a favourite deal and showing store locator details automatically within a customer's area, with click-to-call functionality.
"This latest innovation is part of our commitment to listening to our customers and making the necessary changes to facilitate their shopping experience. Customers can now be informed about our range and make purchasing decisions before they visit our stores, which helps enhance their Fantastic Furniture experience, thereby encouraging repeat purchase and loyalty," said Mr Harry Bolanakis.
Mr Bolanakis said that this was one of a range of new initiatives Fantastic Furniture was making in order to meet the changing needs of their customers. "We have recently launched a fabulous new glossy lifestyle magazine called 'Fantastic Living', which can now be downloaded from the iTunes store for the iPad. It enables customers to view our range in-situ and receive styling tips and advice," said Mr Bolanakis.
"The new Mobile Channel has provided Fantastic Furniture's customers with a quality mobile website experience and has placed Fantastic Furniture as a front-runner amongst its industry peers," said Mr Glen Wilson.
Fantastic Furniture manufactures approximately 150,000 Australian-made sofas each year and has 72 stores Australia wide.
2ergo (2ergo.com) is the international mobile business and marketing solutions company helping organisations such as Vodafone Hutchison Australia, Automotive Holdings Group, Fox Sports, Proctor & Gamble & many more, to increase sales, mobilise business processes, reduce costs and enhance customer acquisition, relationships & loyalty.