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The Yakult Danone alliance is a result of the teamwork between two global stalwarts in the probiotic industry. The combined force of these two giants has resulted in an extremely informed entry of the brand in the Indian market. Yakult Danone has concentrated on growing with its consumers, thereby anticipating and catering to their requirements. Faced with the formidable task of not only creating a market for itself, but also introducing probiotic products in India, it has remained steadfastly dogged in its market approach. Its success is apparent, as the company has covered much ground in a remarkably short span of time and has been awarded the Emerging Company of the Year in the Food and Beverage space by Frost & Sullivan.
Presenting the Award, Mamta Wadhwa, Senior Director, Chemicals, Materials and Foods Practice, Frost & Sullivan, South Asia and Middle East, said,"Yakult Danone India has remained steadfast in its approach of building awareness about the category of probiotics. Probiotics is a niche category in India with only a handful of players, and Yakult Danone India has focused on a strategy of education and customer engagement to make probiotics a household name in Indian cities."
Receiving the award, Kiyoshi Oike, Managing Director, Yakult Danone India Pvt. Ltd, said,"We have established a strong presence in the probiotic food category in India by directly reaching out to consumers and explaining about probiotics and the benefits of implementing a proactive health management philosophy. Innovation and information dissemination on probiotics has been fundamental to our growth across geographies, making us global leaders. We are honored to get this recognition from Frost & Sullivan and will continue our efforts to develop this category in India."
The Frost & Sullivan Emerging Company of the Year Award is presented to a company that has demonstrated excellence in its short tenure in the industry and seeks to increase its revenue through mechanisms that are aligned with its long-term sustainable objectives. This Award signifies the company's identification of solutions with long-term sustainability as a final objective, while presenting tremendous market potential. Moreover, the Award also signifies that the company's overall business strategy is sound and poised for success.
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.
About Yakult Danone India Pvt Ltd
Yakult Danone India Pvt Ltd (yakult.co.in) is a 50:50 JV between Danone of France and Yakult Honsha, Japan. A pioneer in probiotic foods since 1935, Yakult, the world’s No 1 probiotic health drink is sold in 32 countries and regions. Yakult contains 6.5 billion beneficial bacteria (Lactobacillus casei strain Shirota) and is clinically proven for its safety and efficacy. The company pursues its global mission of contributing to the health and happiness of people, and launched Yakult in the Indian market in 2007. Yakult is manufactured at a state-of-the-art HACCP and ISO 9001 certified plant at Sonepat, Haryana. Presently, Yakult is available in select cities in India like New Delhi-NCR, Mumbai, Pune, Bangalore, Chandigarh, Punjab, and Jaipur.
Media Contact: Yakult Danone India Pvt Ltd
Shefali Sapra - Senior General Manager, Corporate Communications
M: +91 98102 39441 - E: shefali.sapra[.]yakult.co.in.
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