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Borealis and Borouge Expand Industry-wide Wire & Cable Academy Concept to Middle East - Borealis and Borouge, the world’s leading providers of innovative, value-creating plastics solutions for the wire and cable industry, have organised their first Wire & Cable Academy in the Middle East - BorealisGroup.com
Borealis and Borouge Expand Industry-wide Wire & Cable Academy Concept to Middle East

 

PRZOOM - /newswire/ - Dubai, UAE, United Arab Emirates, 2012/02/02 - Borealis and Borouge, the world’s leading providers of innovative, value-creating plastics solutions for the wire and cable industry, have organised their first Wire & Cable Academy in the Middle East - BorealisGroup.com. Borealis

   
 
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The launch will take place in Dubai, United Arab Emirates (UAE) on February 8, 2012.

A large number of participants from leading cable manufacturers and suppliers in the UAE and Middle East are expected to attend the launch of the Wire & Cable Academy. The event themed “Bringing energy all around” will discuss the scope of collaboration to provide the wire and cable industry markets in the Middle East with the best and latest innovative solutions in the industry. Technical experts and international speakers will share their knowledge and know-how with a special focus on energy cables, ranging from low and medium voltage to high and extra-high voltage cables.

The Wire & Cable Academy concept was initiated by Borealis and Borouge in 2008 to facilitate knowledge sharing between key value chain stakeholders as well as enhance industry standards and support future developments of innovative wire and cable solutions. Thus far, successful events have been held in Russia, Brazil, China, South Africa and the United States. A second event is being planned in Northern Africa later this year.

Building upon their strong connections with key stakeholders across the value chain, the academies provide Borealis and Borouge with an opportunity to reinforce their commitment to the industry. Feedback from participants at past Wire & Cable Academy events has been overwhelmingly positive and described as “world-class.” In particular, the speakers’ credentials and content of their messages were praised.

“The success of our customers is our main driver,” says Marc Hubert, Borealis’ Vice President for Wire and Cable. “The Wire & Cable Academy has proven itself to be extremely valuable in fostering an intensive dialogue with our value chain. This enables us all to think ahead in a clearer and better informed fashion and spot the latest trends at an early stage.”

Borealis has recently invested EUR 400 million in a new 350,000 tonne/year low density polyethylene (LDPE) plant and associated facilities in Stenungsund, Sweden as well as an additional EUR 42 million on the expansion of their crosslinked polyethylene (XLPE) capacity at the same site. Marc Hubert continues,“It is essential that we continue a dialogue with our industry partners to ensure these investments are made for the benefit of the entire value chain.”

Borealis and Borouge Business Units Wire & Cable
Borealis is the world’s leading provider of innovative, value creating plastics solutions for the wire and cable industry. Our solutions are customer-driven and designed to satisfy the industry’s continuously evolving demands for higher technical performance. They can be found in the most challenging extra-high voltage (EHV) and high voltage (HV) cable applications, as well as medium voltage (MV) and low voltage (LV) energy transmission and distribution cables, building wires, and communications cables. In answer to the need for production, installation and cable-system lifetime enhancements, we create the innovation links that secure world-class, step-changing solutions and benefit the whole wire and cable value chain.

About Borealis and Borouge
Borealis is a leading provider of chemical and innovative plastics solutions that create value for society. With sales of EUR 6.3 billion in 2010, customers in over 120 countries, and around 5,100 employees worldwide, Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, the leading energy group in the European growth belt. Borealis is headquartered in Vienna, Austria, and has production locations, innovation centres and customer service centres across Europe and the Americas.

Through Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, the company’s footprint reaches out to the Middle East, Asia Pacific, the Indian sub-continent and Africa. Established in 1998, Borouge employs approximately 1,600 people, has customers in more than 50 countries and its headquarters are in Abu Dhabi in the UAE and Singapore.

Building on Borealis’ unique Borstar® technology and their more than 50 years experience in polyolefins, Borealis and Borouge provide innovative, value creating plastics solutions for the infrastructure (pipe systems and power and communication cables), automotive and advanced packaging markets. In addition, Borealis offers a wide range of base chemicals from melamine and fertilizer to phenol and acetone.

Today Borealis and Borouge have a manufacturing capacity of over 5.4 million tonnes of polyolefins (polyethylene and polypropylene) per year having recently completed a 1.5 million tonne expansion in Abu Dhabi.The Borouge 3 plant expansion will be completed at the end of 2013 with a further capacity of 2.5 million tonnes per year (t/y) being fully operational in mid-2014. The companies continue to invest to ensure that their customers throughout the value chain and across the globe, can always rely on product quality, consistency and security of supply.

Borouge (borouge.com) and Borealis (borealisgroup.com) are committed to the principles of Responsible Care® and proactively contribute to addressing the world’s water and sanitation challenges through their Water for the World™ (waterfortheworld.net) initiative.

Water for the World is a trademark of the Borealis group. Borstar is a registered trademark of the Borealis group.

 
 
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Borealis and Borouge Expand Industry-wide Wire & Cable Academy Concept to Middle East

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Contact: Dorothea Wiplinger - BorealisGroup.com 
+43 1 22 400 608 dorothea.wiplinger[.]borealisgroup.com
 
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