The direct marketing industry looks set to be reinvigorated by a UK-based company that has found a new way of combining the power of high resolution video with the targeted personalisation of direct mail to create high impact and extremely effective direct marketing communications.
The Vidioh screens are the latest ultra thin LCD screen technology, which can be built into just about any traditional marketing media, including brochures, direct mail pieces, point of sale and invitations.
Vidioh released its prototype card in November 2011 – and has now launched a variety of cards each with an embedded video screen. This is the first time that a fully customisable video capability has been embedded in a card to be used as a marketing tool for businesses.
Vidioh also has its own in-house video production studios to create content on behalf of companies and the capability to design and brand the video brochures. Alternatively, companies can provide existing artwork and video content to be incorporated into their bespoke direct mail.
Vidioh, which is available as a standard A5 size, has quickly caught the imagination of some large global businesses, including Xerox, Verisign, Hitachi Data Systems and recently the QE2.
Uses of the card so far vary from campaigns to promote specific products and services to event invitations, corporate brochures and company reports. But it is with direct mail that Vidioh is seeing the greatest initial interest.
“Vidioh exploits the power of the moving image with the precision of direct mail,” said Russell Lawley Gibbs, director at Vidioh,“so you can deliver highly impactful marketing campaigns that get your message in front of key customers in a way that is powerful and easy to assimilate. The LCD screens are primed to auto start when opened in order to instantly deliver your message”.
While the Vidioh product is being aimed at the B2B marketplace, it is already attracting a retail following, with over 500 fans registering on the Vidioh Facebook page in just over a month since its launch.
Vidioh is available direct from Enigma Marketing Services.
• Screen: 4.3” HD touchscreen / 480px × 272px
• Video format: MP4 / AVI
• Capacity: Up to 512MB (4GB version available) / 45 mins – 8 hours of video
• Sound: Twin stereo speakers
• Connection: Mini DVI to USB
• Battery: 2 hours runtime / rechargeable via USB – upgradeable to 8 hours
• Package weight: 216g
• Package dimensions: custom (standard format A6, A5, A4).
Prices start at £35 for a single card, but volume discounts are available on request.
Vidioh (vidioh.co.uk) creates high impact direct mail and marketing communications with the use of stunning high resolution video. We can add ultra thin, auto starting LCD screen technology into just about any traditional marketing media, including brochures, direct mail pieces, point of sale and invitations. So you can deliver precisely targeted marketing campaigns that get your message in front of key customers in a way that is powerful and easy to assimilate. As part of Enigma Marketing, a full service marketing agency, we can also help you create any type of associated content, from animated video and informational graphics, to customer success stories and product / service descriptions.
Follow us: facebook.com/Vidioh
Marc Ambasna-Jones, Marcom PR
T: 01225 481734 / E: marc[.]marcompr.net.