Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced webinars and appearances at industry events that enable PR and marketing professionals to do their jobs better and faster by sharing, discussing and adopting new best practices in social media communications.
The events and free Cision webinars examine the latest social media trends and tips – optimizing social media marketing, taking advantage of mobile apps for PR pros, marketing branded content through tools like Cision Social Publish, and mobilizing communities over the social web.
“Ten Top Free Mobile Apps for PR Pros”
Heidi Sullivan, Cision’s Vice President, Global Media Research, will examine the leading mobile applications for iPhone, iPad, Android and Blackberry users that help PR pros stay connected and do their jobs better and faster anywhere, anytime. Sullivan will discuss how these tools help: find journalists and influencers “on the go”; manage business contacts; record interviews; connect using mobile conferencing; share files; review and post on social media sites; coordinate business trips with colleagues, clients and influencers; and more. Register for “Ten Top Free Mobile Apps for PR Pros. www3.gotomeeting.com/register/362507198
“Social Publish: More Than a Press Release”
Marketing has become a conversation among companies, customers and influencers. Communicators can’t simply issue a search-optimized press release and hope for the best: they need to tell their whole story in their own words to all their audiences across multiple social media platforms. In this webinar, Laurie Mahoney and Brandon Andersen will show how Cision Social Publish harnesses the power of PitchEngine to let you post and optimize all of your stories, news, videos, photos and more on Facebook, Twitter, LinkedIn and other sites. Using actual case studies, they’ll discuss social content optimization (SCO) and how to tell stories in the most compelling way, to more audiences, using more types of content. Register for “Social Publish: More Than a Press Release.” www3.gotomeeting.com/register/389078766
“Energizing Communities for a Cause”
Social media and the power of story telling can change the world. How can nonprofits and “cause marketers” use story-telling and social media conversations to build communities that further their cause? Heidi Sullivan and guest Shonali Burke, blogger (waxingunlyrical.com) and communications expert, will discuss the three fundamentals for smart community building and how to measure the impact of campaigns. They’ll also provide a case study of a recent successful effort. Register for “Energizing Communities for a Cause.” www3.gotomeeting.com/register/138098158
Cision Speaking Appearances
Social Media Week, Toronto
Cision Canada’s Terry Foster, President, and Julie Geller, Director of Social Media, will host “The Social Media Ref” at Social Media Week Toronto from 2:45 to 4:00 pm. EST. The Social Media Ref will moderate in-depth discussions of different social media perspectives from key Canadian influencers – bloggers, journalists and PR pros. Two competition-style panels will take on hot social media topics, with the Social Media Ref determining one collaborative solution for each panel. Topics will be revealed two weeks prior to the event. Learn more about and register for “The Social Media Ref.” socialmediaweek.org/event/?event_id=1285
Social Media Explorer, Dallas
Heidi Sullivan will discuss Digital Marketing Strategy at “Explore: Dallas-Fort Worth,” the first in a series of intensive, day-long seminars designed to help marketing professionals, PR practitioners, business owners and other professionals take a deeper and more strategic approach to digital and social media marketing. Learn more about and register for “Explore: Dallas-Fort Worth.” socialmediaexplorer.com/social-media-speaker/explore-dallas-fort-worth-tickets-on-sale/
Inbound Marketing Summit, New York
Jay Krall, Cision Business Development Director, will participate on the expert panel “Finding the Right Role for CRM”. Learn more about and register for the February 2012 Inbound Marketing Summit. inboundmarketingsummit.com/event/new-york/
Cision (cision.com) is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010.