Merck Serono receives the 2011 Europe Frost & Sullivan Award for Competitive Strategy Leadership in recognition of the success of its comprehensive portfolio of hormone-based therapeutic products and strategic expansion across European and global infertility treatment markets
Based on its recent analysis of the infertility therapeutics market, Frost & Sullivan recognizes Merck Serono, the pharmaceutical division of Merck KGaA, Darmstadt, Germany, with the 2011 Europe Frost & Sullivan Award for Competitive Strategy Leadership.
The European hormone products market for infertility has been relatively stagnant over a decade with less differentiation in terms of product characteristics and delivery mechanisms. Merck Serono, by virtue of its comprehensive range of innovative and unique products and advanced delivery systems aimed at improving therapeutic efficacy and patient compliance, has managed to stay ahead of its competitors in the European as well as global infertility therapeutics market.
Besides having one of the most varied product portfolios in the infertility therapeutics market, Merck Serono has been making substantial efforts to meet customers’ needs.” said Frost & Sullivan Research Analyst Aiswariya Chidambaram. “This is evident from the development of its new pre-filled, ready-to-use pen injectors for the administration of the three recombinant hormone products needed to treat infertility, which were recently approved by the Health Authorities.”
“Additionally, the company has always been proactive in expanding its global footprint and exploring new market opportunities through strategic alliances with ideal partners in the pharmaceutical and biotechnology industries”, remarks Chidambaram. “Similarly, Merck Serono has always remained pro-active in encouraging and nurturing innovation by funding innovative research projects and launching informative websites for the benefit of the patients.”
Each year, Frost & Sullivan presents this award to the company whose competitive strategy yields significant gains in market share. The recognized company takes advantage of recent market changes that facilitate the introduction of novel methods of capturing and solidifying market presence. Alternatively, the award recipient has executed an innovative strategy within the existing competitive landscape. In either case, the company captures the attention of the competition, which quickly adjusts to protect its own market position. Frost & Sullivan analysts expect such innovations to produce lasting, precedent-setting trends in the industry.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
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