Capitol Media Solutions is proud to announce that it has been selected as the media partner for Pinnacle Vodka. Pinnacle is a vodka label sourced from France by Lewiston, Maine-based White Rock Distilleries. Pinnacle grew from 265,000 cases in 2008 to 1.4 million cases in 2010. In 2011, it nearly doubled, selling 2.7 million cases. Launched midway through 2010, Pinnacle Whipped, at 750,000 cases in 2011, is already the largest-selling flavored vodka in the U.S.
Capitol Media Solutions will function in the areas of media strategy, planning, negotiating, and buying. “We are excited to team with Pinnacle Vodka to head up their 2012 media efforts,” says JT Hroncich, President of Capitol Media Solutions. “Pinnacle’s rapid growth in marketshare is staggering. We are eager to help Pinnacle continue its ascent and help highlight the Pinnacle Whipped line”.
Pinnacle’s flavors include Apple, Atomic Hots, Banana, Berry, Blueberry, Butterscotch, Cake, Cherry, Cherry Lemonade, Cherry Whipped, Chocolate, Chocolate Whipped, Citrus, Coconut, Cookie Dough, Cotton Candy, Grape, Gummy, Kiwi-Strawberry, Le Double Espresso, Mango, Marshmallow, Orange, Orange Whipped, Pineapple, Pomegranate, Raspberry, Root Beer, Tropical Punch, Vanilla, Whipped Cream, Whipped Key Lime, and classic Pinnacle vodka.
For more information on Pinnacle Vodka, please contact White Rock Distilleries (800-287-6462) or log onto WhiteRockDistilleries.com or PinnacleVodka.com.
About Capitol Media Solutions
Capitol Media Solutions (capitolmediasolutions.com) is an integrated media solutions firm, specializing in customized media strategy, planning & buying. They easily navigate a variety of advertising media, from interactive and social to print, outdoor, radio and television. CMS assists clients in building advertising campaigns that are innovative, cost-effective and ROI driven while helping them strategically maneuver through the ever-evolving world of media and communications. For more information visit the website or call 1-800-517-0610.