NetPlay TV, the UK’s largest interactive TV gaming company has significantly optimised their customer acquisition process. “Since adopting NetIDme as our verification supplier we have seen a rise in match rate which has allowed us to successfully take on board more players.” said Masha Zisman, Risk and Billing Manager at NetPlay TV.
As a socially responsible gaming company that is regulated by the Alderney Gambling Control Commission (AGCC), stringency of verification level is of the utmost importance to NetPlay TV. In order to convert players, NetPlay TV requires positive over 18 checks combined with PEP/Sanction list checks. NetIDme is able to provide such a high match rate due to the intelligence which is integral to their patented technology.
Following a successful trial order, NetPlay TV – operators of supercasino.com and jackpot247.com - quickly and easily implemented NetIDme’s API web service to cover all of their verification requirements.
In addition to the API web service, NetPlay TV's fraud team use NetIDme’s Customer Portal to process additional ad hoc ID checks. This management console allows NetPlay TV employees to manually key in information. For example, passport numbers may be entered to supplement the verification of potentially high risk individuals and derive a higher level of confidence in the player. The NetIDme Customer Portal is also used by NetPlay TV to view evidence of their compliance with AGCC requirements. A full audit trail is accessible through the Portal.
Stuart Duncan, VP Sales at NetIDme commented: “We pride ourself on our match rates and are committed delivering value to our customers. We look forward to providing our continued support to NetPlay TV in the future”.
About NetPlay TV
NetPlayTV plc was listed on The London Stock Exchange, Alternative Investment Market (AIM) in April 2001. The Company was established in 2000 to develop and market a complete range of mass-market entertainment and information products through IVR, SMS, online and offline. In December 2006, the Group underwent a significant change when the fixed line telephony business was sold and the TV gaming business was acquired. NetPlayTV has a strong marketing led focus backed by an extremely strong technical team.
Formed in 2006, NetIDme (netidme.com) provides a suite of online age and identity verification solutions for businesses operating in Remote Gambling, iGaming, eRetail and Online Community markets seeking to establish robust automatic online age and identity verification processes to adhere to current and pending UK, European and USA legislation.