PRZOOM - /newswire/ -
London, United Kingdom, 2012/01/20 - Innovative SymPeptide® 226 EL offers superior eyelash enhancement, supporting increased bioavailability, faster results and the growth of real lashes - Awards.Frost.com.
The 2011 Frost & Sullivan European Product Differentiation Excellence Award in the Personal Care Market is presented to Symrise for SymPeptide® 226 EL. This unique product has proven its efficacy in increasing the appearance of volume, length and thickness of eyelashes.
SymPeptide® 226 EL was developed by Symrise with the help of its partner Therapeutic Peptide Inc. (TPI) in 2009. The product offers superior eyelash enhancement, faster results and growth of real lashes. It is colorless-to-beige, odorless and easy to apply.
The use of SymPeptide® 226 EL ensures naturally beautiful and plentiful eyelashes, making the product unique in the market. Clinical studies show that it improves appearance and volume within one week.
“SymPeptide® 226 EL is a lipo-oligopeptide possessing 5 amino acids and a fatty acid. The attached lipid promotes deeper penetration into the skin and hair follicles,” notes Frost & Sullivan Vice President of Chemicals Shomik Majumdar. “Its lipophilic nature makes it highly effective, enabling it to easily reach the target site.”
The peptide in SymPeptide® 226 EL supports the production of Keratin which is the major component found in hair and eyelashes. Keratin has been found to fight signs of ageing and inflammation, while also acting as an eyelash appearance enhancer.
Most eyelash enhancers add volume to the eyelashes - temporarily. They also may have side effects including redness of the eye and skin discoloration.
“In contrast, SymPeptide® 226 EL does not cause skin irritation or discoloration,” says Dr. Sujatha Vijayan, Senior Research Analyst, Food, Drug and Cosmetics. “It truly enhances the appearance of eyelashes and not just through conventional physical thickening.”
The Product Differentiation Excellence Award is presented to the company that has demonstrated excellence in developing unique product features and functionality, in achieving superior customization and in matching target market needs. The award lauds the brand perception of the uniqueness of the product.
Frost & Sullivan Best Practices Awards recognises companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
Symrise (symrise.com) is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements.
Its sales of €1.572 billion in 2010 place Symrise among the top four in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Company is represented in over 35 countries in Europe, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. In doing so, Symrise combines its insights into consumer trends with cutting-edge technologies, focusing on innovative trend and lifestyle products that have additional practical value for the consumer. Symrise – always inspiring more…
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.