PRZOOM - /newswire/ -
London, Greater London, United Kingdom, 2012/01/17 - Mobile services and transaction hub provider showcases mobile as catalyst to cut costs, boost efficiency in the Public Sector.
OpenMarket, a leading global mobile transaction hub, will be speaking at the “Mobile Public Sector Masterclass” seminar on Wednesday, January 18, 2012 to demonstrate how a clever mobile strategy can help boost public sector efficiencies and cut costs.
Oisin Lunny, Senior Market Development Manager at OpenMarket, will explain how imperative it is for public sector organisations to make use of mobile-based services to deliver cost savings and improve process efficiencies. Oisin will draw on real-life OpenMarket deployments, including interactive appointment reminders for NHS patients: localised SMS shortcode-enabled searches for nearby GP surgeries or dentists: and SMS Marketing, Shortcode and WAPlink downloads for DirectGov.
Organised by Camerjam, the Mobile Public Sector Masterclass takes place at the Century Club, Shaftesbury Avenue, London. In a series of quickfire ten-minute keynotes, industry experts will speak on the growing role of mobile technology and services in the health, education and public services sectors.
“The public sector – including healthcare, education, local and national Government – is already making innovative use of mobile,” said Oisin. “But as handsets and other technologies evolve, the opportunities are there for new and interactive apps and services that let people do even more with their mobile device. OpenMarket’s CMX2 campaign management platform has created new opportunities for a number of public sector organisations to both communicate effectively with the public with cost-efficient mobile campaigns, and also manage complex CRM databases and internal systems. ”
OpenMarket provides mobile aggregator and transaction services to private and public sector organisations worldwide, including the NHS, DirectGov, the Disasters Emergency Committee, the BBC, Virgin Media, Amazon, and Coca Cola.
OpenMarket is also a platinum sponsor of the Masterclass.