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Redwood Shores, CA, United States, 2012/01/17 - New search, review and multimedia capabilities enable partners to differentiate their offerings; customers to connect with best partners for unique business needs (NASDAQ: ORCL) - Oracle.com. NYSE, NASDAQ: ORCL
Oracle today announced the enhanced Oracle PartnerNetwork (OPN) Solutions Catalog, a centralized online directory that provides partners and customers instant access to Oracle partners’ solutions and services worldwide.
The Solutions Catalog now features listings for Oracle’s 21,000+ partners, making it easier for customers to find solutions and service providers that best meet their specific business needs, regardless of industry or location.
With the new release, partners can customize their entry with advanced multi and social media assets, unique company information and resources, references and more; allowing them to better showcase and differentiate their offerings and unique expertise to customers and fellow partners.
Enhanced search capabilities and new user reviews make it easier than ever for customers to search key words and assets and explore community feedback to locate the right partner at the right time.
The Solutions Catalog, one of the most visited OPN sites with over 30,000 unique visitors monthly, is translated into over 13 languages and is accessible to the global user communities of Oracle.com, OPN and Oracle Technology Network.
Oracle Partners Benefit from Increased Visibility and Lead Tracking
A new entry point to the Solutions Catalog recognizes partner engagement and achievements, and provides definition around partner solutions. It also makes it easier for customers to identify and find those partners who have achieved Specialization in a particular product or industry, or find partner applications that leverage new features, support the latest major releases of Oracle products and are a part of the Oracle Exastack program.
Advanced tagging and mapping features in the new Solutions Catalog make it simple for customers, partners and Oracle to search for and find unique partner solutions and services based on geography, size and industry; amongst other key partner attributes.
In addition, partner profiles are now tuned and optimized for Google search queries, making profiles accessible and easy to locate based on various search strings.
New metric reporting, the ability to “request contact information” to unlock high-value content and URL tracking features also allow partners to utilize the Solutions Catalog as a lead generation tool and measure the overall effectiveness of their profile.
"Our team has used the OPN Solutions Catalog over the years to market our company’s services. The enhanced format takes things to a whole new level," said Kirby Lunger, Senior Vice President of Sales, Marketing & Alliances at Performance Architects, a business and technology consulting company and Platinum member in OPN. "I'm impressed by the streamlined interface, and our listing in the new Solutions Catalog will truly help us gain visibility in the marketplace."
“Today, companies have very specific business needs and often a short window and set parameters in which to get a project done. Finding the right partner for the job is crucial, but often times extremely difficult,” said Christine Dover, Research Manager, Software Channels Research, IDC. “The new Solutions Catalog helps enable Oracle’s partners to increase their exposure to prospective customers across the Oracle network as well as differentiate themselves from competitors and build profiles with all the assets and information customers need to make informed decisions.”
“Oracle is committed to delivering partners the tools and technology they need to compete and win with Oracle,” commented Lydia Smyers, Group Vice President of Worldwide Alliances & Channel Programs and Communications. “The advancements in the Solutions Catalog enable our extensive global partner community to use the site to communicate with customers, other partners and collect and manage leads. This is all designed to lead to a higher volume of qualified business opportunities and in turn, better profits for our partners.”
About Oracle PartnerNetwork (OPN)
Oracle PartnerNetwork (oracle.com/partners) specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success.
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Kristin Reeves, Oracle
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