PRZOOM - /newswire/ -
Amherst, NH, United States, 2012/01/16 - Ergonomic devices with patient-friendly features firmly entrenched in several therapeutic sectors according to Greystone Research Associates.
The evolution in drug injection devices to accommodate new injectable drugs designed for self-administration continues to change the therapeutic drug landscape. Attempting to address key healthcare issues that include patient safety and drug protocol compliance, device designers are now building on the experience of earlier generations of syringes and injectors, incorporating new design features with the aim of making the injection event more consistent across patient populations and less likely to evoke feelings of apprehension.
In this environment, pen injectors have found strong user acceptance for a number of chronic conditions, a list that includes autoimmunity, diabetes, osteoporosis and reproductive medicine. On a global basis, the growth of pen injectors in these therapeutic segments continues to climb, already representing the majority of injections in several, including hormone replacement and selected metabolic diseases (diabetes, osteoporosis).
While pen injectors represent a significant cost premium over syringes, drug companies are finding that customized pen devices can be important product differentiators in direct-to-consumer markets. This awareness has created opportunities for specialty pen device suppliers such as Ypsomed, which continues to dominate in this market. As pen devices become more entrenched in the strategies of injectable drug developers, alternative device acquisition strategies will put pressure on the traditional outsourcing models.
Detailed analysis of pen injector products, therapeutic sectors, and participants is included in a new and comprehensive report. The report documents and analyzes the results of a recent survey of pen injector drug delivery conducted by Greystone Research Associates.
Greystone Associates (greystoneassociates.org) is a medical technology consulting firm focused on the areas of medical market strategy, product commercialization, venture development, and market research. We assist medical and healthcare market participants in achieving their business objectives through the creation of detailed development strategies, product commercialization programs, and comprehensive market and technology research and analysis. Our market research publications are designed, researched and written to provide timely and insightful information and data on focused market segments, with the aim of providing market participants with the essential knowledge to refine and execute their marketing plans and financial targets.